# Market Dojo vs Coupa: which do AI models recommend for strategic sourcing, October 2026

Finance AI Recommendation Index, October 2026 Edition, Strategic sourcing. Zero of fourteen models named Market Dojo first on the direct prompt; two named Coupa. Page: https://finance-ai-index.com/spend/strategic-sourcing/market-dojo-vs-coupa/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Market Dojo | 6% | #5 of 14 | 0% | 16 | 10 of 14 |
| Coupa | 4% | #8 of 14 | 47% | 30 | 12 of 14 |

## The direct prompt, model by model

- Qwen 3.7 Flash: coupa first (first choices: Coupa) (alternatives: Jaggaer, Precoro, Zycus)
- GLM 4.7 FlashX: coupa first (first choices: Coupa, GEP SMART) (alternatives: Ivalua, Precoro, ProcureWare, SAP Ariba, Scanmarket, ServiceNow Source-to-Pay Operations, Tradogram)
- Claude Haiku 4.5: neither first, one named (first choices: Precoro) (alternatives: Coupa, ProcurePort, SAP Ariba, Zycus)
- Gemini 3.5 Flash: neither first, one named (first choices: Workday Strategic Sourcing) (alternatives: Archlet, Market Dojo, Tradogram, Zip)
- DeepSeek V4 Flash: neither first, one named (first choices: Procurify) (alternatives: Fairmarkit, GEP SMART, Market Dojo, Precoro)
- GPT-6 Luna: neither first, one named (first choices: Workday Strategic Sourcing) (alternatives: Coupa, GEP SMART)
- GPT-5.4 mini: neither named (first choices: Procurify) (alternatives: Archlet, Bid Management)
- Perplexity Sonar: neither named (first choices: GEP SMART) (alternatives: Precoro, Procol, SAP Ariba Strategic Sourcing Suite)
- Grok 4.1 Fast: neither named (first choices: Procurify) (alternatives: Precoro)
- Mistral Small: neither named (first choices: Procurify) (alternatives: Ivalua, MeRLIN, SAP Ariba, Scanmarket)
- Llama 4 Maverick: neither named
- Kimi K2: neither named (first choices: Precoro, Procurify) (alternatives: Ivalua, Zip)
- MiniMax M2.5: neither named (first choices: Procurify, Scanmarket)
- Muse Glimmer 30B: neither named (first choices: Procurify) (alternatives: Basware, GEP SMART, Precoro, Zycus)

## What the models said about Market Dojo

- "I'd start with Market Dojo. It looks like a sensible first demo for a mid-sized company that wants sourcing capabilities" (GPT-6 Luna, paraphrase prompt, first choice)
- "Best low-budget pick for SMBs: Market Dojo — described as “affordable” and “self-service” e-sourcing software for SMBs" (Perplexity Sonar, budget prompt, first choice)
- "Market Dojo is a highly popular, lightweight e-sourcing platform tailored perfectly for the mid-market." (Gemini 3.5 Flash, paraphrase prompt, first choice)

## What the models said about Coupa

- "Most mid-market B2B companies find that Coupa or GEP SMART provide the best balance of depth, analytics, and mid-market pricing" (GLM 4.7 FlashX, direct prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.