Every category where a model named Balance for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
B2B BNPL and net terms	Receivables and billing	2%	6 of 90	0%	22	accepted challenger
Embedded payments platforms	Receivables and billing	0%	39 of 110	0%	1	under 10 labels · led by Stripe Connect at 53%

Movement

This is the first edition on this tier, so no move can be computed for Balance yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Balance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	4	1	5
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	1	0	1	2
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	2	0	2
Kimi K2	0	2	1	3
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct22 labels6

Paraphrase4 labelsNone

Comparative30 labels3not counted in share

Budget-constrained8 labels2

Scale-constrained5 labelsNone

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative75 labels in all, every segment counted; 8 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Resolve and Balance are currently the most recommended” Mistral Small · B2B BNPL and terms · budget prompt · first choice

“Choose Balance or Fundbox if you want embedded financing infrastructure rather than a branded checkout product.” GPT-5.4 mini · B2B BNPL and terms · comparative prompt · alternative

“Balance (Best Modern B2B Checkout & AR Automation)... built specifically for mid-market and enterprise B2B merchants.” Gemini 3.5 Flash · Embedded payments · direct prompt · alternative

“Suited for B2B marketplaces and digital sellers. Net terms or installments up to 60/90 days, non-recourse funding.” Grok 4.1 Fast · B2B BNPL and terms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Balance, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Balance was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Resolve Pay65 of 7530Compare →

TreviPay52 of 7514Not among the top eight

Mondu46 of 750Compare →

Hokodo36 of 751Not among the top eight

Billie36 of 750Compare →

Slope29 of 751Compare →

Credit Key28 of 753Compare →

Two24 of 753Not among the top eight

Fundbox17 of 751Compare →

Capchase Pay9 of 750Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Balance. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 75 of the 75 answers that named Balance and are not a share of its labels.

Domains cited

resolvepay.com74

two.inc42

fintechspecs.com39

finder.com37

solidgate.com37

ratiotech.com31

order.co30

getbalance.comYour site27

mondu.ai26

whop.com24

340 of the 367 domain citations in answers naming Balance came from somebody else's page.

Pages cited

resolvepay.com/blog/best-bnpl-b2b55

finder.com/business-loans/best-b2b-bnpl-apps37

solidgate.com/blog/buy-now-pay-later-bnpl-merchants-guide37

fintechspecs.com/blog/best-b2b-bnpl-providers-embedded-trade-credit-platforms34

order.co/blog/finance/b2b-bnpl30

two.inc/sv/resources/two-cents-blog/best-b2b-bnpl-providers-in-the-us-a-comparison-for-gro25

whop.com/blog/best-bnpl-providers21

infoseemedia.com/business/b2b-bnpl-solutions18

Pages are listed as the models cited them.

Search and answers

getbalance.com is not in Google's top ten for any of the category's searches. In the answers, Balance takes 2% of first choices and Resolve Pay takes 56%.

ShowHide

In search

Google, US estimates

Position for “b2b buy now pay later provider”

–

not in the top ten

Position for “b2b bnpl and net terms providers”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“balance”)
AI search demand for its name, est.: 530,217 a month
Organic visits to its site: about 1,277 a month
Searches its site ranks for: 2,606 · 36 in the top three
Sites linking to it: 1,049
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

17 ads · 13 image, 4 text · 2 shown in the last 30 days

First shown October 2021, as Aflow LTD, verified.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 90 in B2B BNPL and terms

Segment leader

56%

Resolve Pay

First choices: 8 across its categories
Named in: 75 answers
Its own site cited: in 75 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on getbalance.com

216

subdomains included

Content

176

counted in the table below

Documentation

Product · Integration

8 · 0

Kind	Pages	Last 90 days	Latest
Blog	92	2	2026-09-28
News or press	58	3	2026-09-17
Case study	17	1	2026-08-04
Webinar or virtual event	7	1	2026-08-04
Template or tool	2	undated

Most recent

2026-09-28Ai agents in accounts receivable what they actually do 2026 blog
2026-09-17Ann jw03Kz76Yay09 news or press
2026-08-25Ann GMwvweiuzPPUR news or press
2026-08-04Resources=guides and reports blog
2026-08-04Resources=case study case study
2026-08-04Resources=webinars webinar or virtual event

How it is countedHide how it is counted

Every page getbalance.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Balance

What the judge wrote, as written, with how often. The vendor table decides that these count as Balance; a claim can dispute any of them.

Balance (by Balance Payments) 1

Follow Balance

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Balance is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Financial Infrastructure for B2B Commerce
getbalance.com
For: B2B commerce
getbalance.com
Certifications: AES-256 EncryptionPCI-DSS CompliantSOC 2 Certified
Customers named: InstacartAlibabaB-StockBay SupplyAlibaba.comTrellisNautical Commerce
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Balance's own pages state, read October 5, 2026: getbalance.com, getbalance.com/products/b2b-bnpl, getbalance.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Balance's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Balance, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Balance by email, built from the raw record of the edition. It shows:

where Balance is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Balance, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.