1 category · Named, not rankedBTCPay Server
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Stablecoin platforms | Treasury and cash | 4% | 9 of 141 | 17% | 6 | under 10 labels · led by BVNK at 23% |
Movement
By model
How each model treated BTCPay Server across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the best stablecoin payments platform for a company with a limited budget is BTCPay Server or NOWPayments” Mistral Small · Stablecoin platforms · budget prompt · first choice
“The Absolute Cheapest: BTCPay Server (Self-Hosted) ... BTCPay Server is the gold standard.” Gemini 3.5 Flash · Stablecoin platforms · budget prompt · first choice
“Truly zero processing cost: BTCPay Server. Zero fees, self-custody” Muse Glimmer 30B · Stablecoin platforms · budget prompt · alternative
“BTCPay Server (free/open-source): 0% fees, self-hosted.” Grok 4.1 Fast · Stablecoin platforms · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cons: High implementation cost ... Not recommended if you do not have an internal technical team.” Qwen 3.7 Flash · Stablecoin platforms · budget prompt · soft negative
Named alongside
The products named in the same answers as BTCPay Server, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BTCPay Server was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named BTCPay Server and are not a share of its labels.
Domains cited
Sixty of the sixty domain citations in answers naming BTCPay Server came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
btcpayserver.org is not in Google's top ten for any of the category's searches. In the answers, BTCPay Server takes 4% of first choices and BVNK takes 23%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 480 a month (“btcpay server”)
- AI search demand for its name, est.
- 5 a month
- Organic visits to its site
- about 794 a month
- Searches its site ranks for
- 137 · 14 in the top three
- Sites linking to it
- 4,102
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 4 across its categories
- Named in
- 11 answers
- Its own site cited
- in 11 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 75 | 3 | 2026-09-08 | ||
| Case study | 14 | 0 | 2026-01-07 | ||
| Conference or event | 1 | undated | |||
| Comparison | 1 | 0 | 2019-04-08 |
Most recent
- 2026-09-08Btcpay server 2 4 4 blog
- 2026-08-10Btcpay server security incident response and next steps blog
- 2026-08-07Security advisory btcpay server 2 4 2 blog
- 2026-06-25Btcpay server 2 4 0 blog
- 2026-03-24Migrating to net10 blog
- 2026-01-222025 report blog
How it is countedHide how it is counted
Every page btcpayserver.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow BTCPay Server
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BTCPay Server is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- A self-hosted, open-source cryptocurrency payment processor.
- For
- Businesses and users wanting to accept Bitcoin payments; supports e-commerce stores, local communities, invoicing, and accounting.
- Price stated
- free btcpayserver.org
- Starting price
- 0 btcpayserver.org
- Free plan or trial
- free btcpayserver.org
- Integrations claimed
- 22 btcpayserver.org
- Customers named
- NamecheapBitcoin AtlantisBitcoin PeopleBitcoin Jungle
- Not stated on the pages read
- Certifications, hosting
What BTCPay Server's own pages state, read October 5, 2026: btcpayserver.org. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BTCPay Server's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BTCPay Server, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BTCPay Server by email, built from the raw record of the edition. It shows:
- where BTCPay Server is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BTCPay Server, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.