Every category where a model named Hummingbird for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AML and transaction monitoring	Tax and compliance	0%	29 of 108	0%	4	under 10 labels · led by ComplyAdvantage at 33%

Movement

This is the first edition on this tier, so no move can be computed for Hummingbird yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Hummingbird across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	1	1
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	1	1
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative5 labels2not counted in share

Budget-constrained5 labelsNone

Scale-constrained3 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Hummingbird may suit a team that already has a supported cloud data warehouse and SQL skills” GPT-6 Luna · AML monitoring · budget prompt · alternative

“Look instead for cloud-native providers (like Unit21, Flagright, or Hummingbird)” Qwen 3.7 Flash · AML monitoring · negative prompt · alternative

“Choose Hummingbird if AML compliance is your primary focus” Kimi K2 · AML monitoring · paraphrase prompt · alternative

“Purpose-built for mid-market financial crime teams.” Grok 4.1 Fast · AML monitoring · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Hummingbird, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hummingbird was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Unit2117 of 202Not among the top eight

Flagright14 of 205Not among the top eight

ComplyAdvantage13 of 204Not among the top eight

Sardine8 of 201Not among the top eight

NICE Actimize8 of 200Not among the top eight

Sanction Scanner5 of 202Not among the top eight

Alessa5 of 200Not among the top eight

iDenfy3 of 200Not among the top eight

NameScan2 of 202Not among the top eight

Fenergo2 of 200Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hummingbird. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 20 of the 20 answers that named Hummingbird and are not a share of its labels.

Domains cited

fintechspecs.com11

flagright.com9

fraudio.com9

bureau.id8

ondato.com8

complyadvantage.com7

guideflow.com7

sphinxhq.com7

thecfoclub.com7

capterra.com6

Seventy-nine of the seventy-nine domain citations in answers naming Hummingbird came from somebody else's page.

Pages cited

bureau.id/resources/blog/transaction-monitoring-software8

fintechspecs.com/blog/best-aml-transaction-monitoring-software-fintech8

guideflow.com/blog/aml-software7

ondato.com/blog/best-aml-software7

sphinxhq.com/blog-posts/best-aml-software7

thecfoclub.com/tools/best-aml-compliance-software7

fintechspecs.com/blog/best-transaction-monitoring-tools-fintech6

capterra.com/p/237840/Hummingbird5

Pages are listed as the models cited them.

Search and answers

hummingbird.co is not in Google's top ten for any of the category's searches. In the answers, Hummingbird takes 0% of first choices and ComplyAdvantage takes 33%.

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In search

Google, US estimates

Position for “aml and transaction monitoring platform”

–

not in the top ten

Position for “aml and transaction monitoring platforms”

–

not in the top ten

Searches for its name, Google: 301,000 a month (“hummingbird”)
AI search demand for its name, est.: 87,334 a month
Organic visits to its site: about 11,375 a month
Searches its site ranks for: 737 · 65 in the top three
Sites linking to it: 766
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

16 ads · 12 text, 4 image · 8 shown in the last 30 days

First shown July 2022, as Hummingbird RegTech, verified. Ads started 2025-11 to 2026-10: 12 in the year, 4 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 29 of 108 in AML monitoring

Segment leader

33%

ComplyAdvantage

First choices: 0 across its categories
Named in: 20 answers
Its own site cited: in 20 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on hummingbird.co

433

subdomains included

Content

169

counted in the table below

Documentation

129

Product · Integration

14 · 0

Kind	Pages	Last 90 days	Latest
Blog	96	1	2026-09-15
Glossary or explainer	34	0	2023-02-15
Webinar or virtual event	26	0	2023-02-07
Podcast or video	10	undated
Comparison	2	undated
Report or ebook	1	undated

Most recent

2026-09-15Introducing agent orchestration platform blog
2026-03-13Field guide to compliance ai blog
2026-03-13Field guide to compliance ai blog
2024-02-08Automations overview video blog
2023-04-27Bring all people businesses financial institutions and products into view blog
2023-02-15What is hummingbird glossary or explainer

How it is countedHide how it is counted

Every page hummingbird.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Hummingbird

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Hummingbird is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Unified Risk & Compliance Operations
hummingbird.co
For: compliance teams
hummingbird.co
Integrations claimed: 50 hummingbird.co
Customers named: Grasshopper BankBHG FinancialLeading BNPL ProviderMoonPayDeputy BSA Officer at BHG Financial
Not stated on the pages read: Price, starting price, free plan or trial, certifications, hosting

What Hummingbird's own pages state, read October 5, 2026: hummingbird.co, trust.hummingbird.co, hummingbird.co/platform/ai. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hummingbird's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hummingbird, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hummingbird by email, built from the raw record of the edition. It shows:

where Hummingbird is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Hummingbird, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.