Every category where a model named Polar for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Merchants of record	Receivables and billing	0%	14 of 45	0%	7	under 10 labels · led by Paddle at 28%

Movement

This is the first edition on this tier, so no move can be computed for Polar yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Polar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	2	1	3
Mistral Small	0	0	0
DeepSeek V4 Flash	0	2	2
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative7 labelsNone

Budget-constrained8 labelsNone

Scale-constrained4 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cheapest for ultra-low volume: Creem or Polar's free tier” Grok 4.1 Fast · Merchants of record · budget prompt · alternative

“SaaS with free tier scaling to ~5% + $0.50 volume tiers.” Grok 4.1 Fast · Merchants of record · comparative prompt · alternative

“Polar (Polar.sh) (Best if You Expect to Scale Fast)” Gemini 3.5 Flash · Merchants of record · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Polar, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Polar was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Paddle20 of 227Not among the top eight

Lemon Squeezy19 of 226Not among the top eight

FastSpring17 of 221Not among the top eight

Cleverbridge8 of 222Not among the top eight

Dodo Payments8 of 222Not among the top eight

Gumroad7 of 220Not among the top eight

Creem5 of 223Not among the top eight

Digital River5 of 220Not among the top eight

PayPro Global5 of 220Not among the top eight

Stripe5 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Polar. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named Polar and are not a share of its labels.

Domains cited

guideflow.com16

resources.rework.com14

dodopayments.com13

freemius.com13

fungies.io12

grow.cleverbridge.com12

paddle.com12

ebrands.com11

creem.io7

devtoollab.com7

117 of the 117 domain citations in answers naming Polar came from somebody else's page.

Pages cited

guideflow.com/blog/merchant-of-record-software16

freemius.com/blog/best-merchant-of-record-providers-saas-stage11

ebrands.com/blog-posts/merchant-of-record-companies-compared10

resources.rework.com/tools/billing-revenue/best-paddle-alternatives10

grow.cleverbridge.com/blog/top-merchant-of-record-providers-20268

devtoollab.com/blog/best-merchant-of-record-platforms7

paddle.com/resources/how-to-evaluate-a-merchant-of-record7

resources.rework.com/tools/billing-revenue/best-subscription-billing-software-20267

Pages are listed as the models cited them.

Search and answers

polar.sh is not in Google's top ten for any of the category's searches. In the answers, Polar takes 0% of first choices and Paddle takes 28%.

ShowHide

In search

Google, US estimates

Position for “merchant of record”

–

not in the top ten

Position for “merchants of record”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“polar”)
AI search demand for its name, est.: 193,284 a month
Organic visits to its site: about 2,623 a month
Searches its site ranks for: 2,102 · 27 in the top three
Sites linking to it: 3,731
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

1 ads · 1 text · 1 shown in the last 30 days

First shown October 2024, as Polar Software Inc., verified.

On Google's pages: 1

In answers

This edition

Share of first choices

rank 14 of 45 in merchants of record

Segment leader

28%

Paddle

First choices: 0 across its categories
Named in: 22 answers
Its own site cited: in 22 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on polar.sh

766

subdomains included

Content

counted in the table below

Documentation

591

Product · Integration

10 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Case study	43	undated
Blog	11	0	2026-06-16	Merchants of record
Conference or event	9	undated
Report or ebook	5	undated

Most recent

2026-06-16Building an LLM safe design system blog
2026-05-20Introducing polar plans blog
2026-03-13Prompt a startup 2026 blog

How it is countedHide how it is counted

Every page polar.sh exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Polar

What the judge wrote, as written, with how often. The vendor table decides that these count as Polar; a claim can dispute any of them.

Polar (Polar.sh) 1

Follow Polar

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Polar is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: A billing platform for the intelligence era
polar.sh
For: developers building AI-era software
polar.sh
Price stated: Starter Free; Pro $20/month; Growth $100/month; Scale $400/month; Startup Program Freefor 12 months polar.sh
Starting price: Free polar.sh
Free plan or trial: Free to start validating ideas. polar.sh
Not stated on the pages read: Integrations, certifications, hosting, customers

What Polar's own pages state, read October 5, 2026: polar.sh, polar.sh/features/seats, polar.sh/docs/integrate/cli/reference/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Polar's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Polar, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Polar by email, built from the raw record of the edition. It shows:

where Polar is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Polar, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.