Every category where a model named Gumroad for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Merchants of record	Receivables and billing	2%	13 of 45	50%	22	criticized challenger
Embedded payments platforms	Receivables and billing	0%	66 of 110	0%	1	under 10 labels · led by Stripe Connect at 53%

Movement

This is the first edition on this tier, so no move can be computed for Gumroad yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Gumroad across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	0	1	2	3
Mistral Small	0	0	0	1	1
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	0	0	0	2	2
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	0	1	1	2
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	0	1	0	1	2
Muse Glimmer 30B	0	0	2	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative12 labelsNone

Budget-constrained16 labels1

Scale-constrained1 labelNone

Negative17 labelsNone

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“such as Freemius, Gumroad, Lemon Squeezy, or Whop” Llama 4 Maverick · Merchants of record · budget prompt · first choice

“Lowest-Risk Option for Testing: Gumroad ... Caveat: Much more expensive at scale.” Kimi K2 · Merchants of record · budget prompt · alternative

“Gumroad is especially simple, but its Discover fee is substantial.” GPT-6 Luna · Merchants of record · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Important Note: Avoid Gumroad ... Gumroad is significantly more expensive for a budget-conscious company.” Qwen 3.7 Flash · Merchants of record · budget prompt · hard negative

“For Stability: Avoid Gumroad if you need predictable T+1 payouts.” Qwen 3.7 Flash · Merchants of record · negative prompt · hard negative

“Avoid for tiny budgets: ... Gumroad (8-10%)” Grok 4.1 Fast · Merchants of record · budget prompt · hard negative

“using a Merchant of Record (MoR) like Gumroad, Paddle or Lemon Squeezy seems like a perfect solution. However, it's mostly clever marketing, and the model has significant drawbacks.” Muse Glimmer 30B · Merchants of record · negative prompt · soft negative

Named alongside

The products named in the same answers as Gumroad, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gumroad was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Lemon Squeezy45 of 4814Compare →

Paddle41 of 487Compare →

FastSpring25 of 481Compare →

Dodo Payments14 of 483Compare →

Stripe13 of 480Not among the top eight

Freemius10 of 481Not among the top eight

Cleverbridge9 of 482Compare →

Whop9 of 481Not among the top eight

Polar7 of 480Not among the top eight

Creem6 of 483Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gumroad. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 48 answers that named Gumroad and are not a share of its labels.

Domains cited

freemius.com27

guideflow.com25

dodopayments.com23

fungies.io21

grow.cleverbridge.com18

getsphere.com16

creem.io15

easy.tools14

paddle.com14

g2.com12

185 of the 185 domain citations in answers naming Gumroad came from somebody else's page.

Pages cited

guideflow.com/blog/merchant-of-record-software25

freemius.com/blog/best-merchant-of-record-providers-saas-stage19

getsphere.com/blog/merchant-of-record16

easy.tools/blog/merchant-of-record14

grow.cleverbridge.com/blog/top-merchant-of-record-providers-202612

dodopayments.com/blogs/best-merchant-of-record-platforms10

dodopayments.com/blogs/best-merchant-of-record-indie-hackers9

freemius.com/blog/best-merchant-of-record-software-developers9

Pages are listed as the models cited them.

Search and answers

gumroad.com is not in Google's top ten for any of the category's searches. In the answers, Gumroad takes 2% of first choices and Paddle takes 28%.

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In search

Google, US estimates

Position for “merchant of record”

–

not in the top ten

Position for “merchants of record”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“gumroad”)
AI search demand for its name, est.: 817 a month
Organic visits to its site: about 349,476 a month
Searches its site ranks for: 57,783 · 4,243 in the top three
Sites linking to it: 170,395
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

16+ ads · 13 text, 3 image · 15 shown in the last 30 days

First shown October 2021, as Jimmy Xia, verified. 104 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 13 of 45 in merchants of record

Segment leader

28%

Paddle

First choices: 1 across its categories
Named in: 48 answers
Its own site cited: in 44 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on gumroad.com

10,219

subdomains included

Content

229

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days
Blog	197	undated
Report or ebook	12	undated
Comparison	11	undated
Glossary or explainer	5	undated
News or press	3	undated
Podcast or video	1	undated

How it is countedHide how it is counted

Every page gumroad.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Gumroad

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Gumroad is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Start selling what you know, see what sticks, and get paid. Simple and effective.
gumroad.com
For: Anyone can earn their first dollar online.
gumroad.com
Customers named: Max UlichneySteph SmithtrendsvcDaniel Vassallo
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What Gumroad's own pages state, read October 5, 2026: gumroad.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gumroad's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gumroad, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Gumroad by email, built from the raw record of the edition. It shows:

where Gumroad is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Gumroad, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.