Finance AI Index

Index › Products › Shopify Protect · October 2026 Edition

Shopify · 2 categories · Named, not ranked

Shopify Protect

7Judge labels

2First choices

0Negative labels

2 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Shopify Protect was named 2 times in Ecommerce fraud and 1 other category, where SEON led with 16%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business9 of 70

under the label threshold

Mid-market16 of 70

under the label threshold

Enterprisenot named

No model named it for this buyer.

In ecommerce fraud · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Shopify Protect for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Ecommerce fraud prevention	Receivables and billing	2%	16 of 70	0%	1	under 10 labels · led by SEON at 16%
Chargeback management	Receivables and billing	0%	57 of 81	0%	1	under 10 labels · led by Chargeflow at 24%

Movement

This is the first edition on this tier, so no move can be computed for Shopify Protect yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Shopify Protect across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	1	2
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 label1not counted in share

Budget-constrained5 labels2

Scale-constrained1 labelNone

Negative0 labelsNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you are on Shopify: Start by turning on Shopify Protect (it's free)” Gemini 3.5 Flash · Ecommerce fraud · budget prompt · first choice

“completely free built-in tool that automatically handles and financially covers fraud-based chargebacks” Gemini 3.5 Flash · Chargeback management · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Shopify Protect, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Shopify Protect was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe Radar4 of 70Not among the top eight

NoFraud3 of 71Not among the top eight

Signifyd3 of 71Not among the top eight

Chargeflow2 of 72Not among the top eight

ClearSale2 of 71Not among the top eight

FraudLabs Pro2 of 71Not among the top eight

ChargePay2 of 70Not among the top eight

Chargeblast2 of 70Not among the top eight

Riskified2 of 70Not among the top eight

Disputifier1 of 71Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Shopify Protect. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 7 answers that named Shopify Protect and are not a share of its labels.

Domains cited

stripe.com7

apps.shopify.comYour site4

reddit.com4

chargeflow.io3

aurai.dev2

chargebacks911.com2

chargeblast.com2

cside.com2

disputifier.com2

fraudlabspro.com2

Twenty-six of the thirty domain citations in answers naming Shopify Protect came from somebody else's page.

Pages cited

apps.shopify.com/fraudlabs-pro-fraud-prevention2

aurai.dev/vs/chargepay2

chargeblast.com/blog/chargeblast-vs-disputifier-small-business-edition2

chargeflow.io/chargebacks-101/chargeback-solutions2

cside.com/blog/ecommerce-fraud-prevention-software2

disputifier.com/post/chargeflow-alternative-5-best-tools-to-manage-and-recover-chargebacks2

gartner.com/reviews/market/online-fraud-detection2

marketplace.stripe.com/apps/chargepay2

Pages are listed as the models cited them.

Search and answers

shopify.com is not in Google's top ten for any of the category's searches. In the answers, Shopify Protect takes 2% of first choices and SEON takes 16%.

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In search

Google, US estimates

Position for “ecommerce fraud prevention platform”

–

not in the top ten

Position for “ecommerce fraud prevention platforms”

–

not in the top ten

Its company's site: shopify.com shared with Shopify's other products; the figures are the site's
Organic visits to its site: about 3,486,997 a month
Searches its site ranks for: 307,288 · 17,862 in the top three
Sites linking to it: 2,780,345
Paid Google search: 24 searches its ads show for, about 337 clicks and $3,351 a month (estimate)

Ads on GoogleDetailLess

110+ ads · 70 text, 38 video, 2 image · 110 shown in the last 30 days

First shown August 2022, as Shopify Inc., verified. Ads started 2025-10 to 2026-09: 49 in the year, 61 before. 10 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 16 of 70 in ecommerce fraud

Segment leader

16%

SEON

First choices: 2 across its categories
Named in: 7 answers
Its own site cited: in 7 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Shopify Protect

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shopify is the company behind Shopify Protect.

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On record

Company records

Also from Shopify: Shopify Fraud Analysis, Shopify Fraud Filter, Shopify Payments, Shopify Tax

In its own words

Stated by the vendor, not checked

Positioning: Chargeback Protection for Merchants
shopify.com/protect
For: Merchants
shopify.com/protect
Price stated: free, built-in chargeback protection; at no extra cost shopify.com/protect
Free plan or trial: free, built-in chargeback protection shopify.com/protect
Customers named: Mignonne Gavigan
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Shopify Protect's own pages state, read October 6, 2026: shopify.com/protect, shopify.com/fraud-solutions, community.shopify.com/t/merchant-protect-for-canadian-merchants/691129, community.shopify.com/t/high-risk-transactions-and-fraud-prevention/350460, community.shopify.com/t/how-do-shopify-merchants-handle-chargebacks/651065. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Shopify Protect's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Shopify Protect, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Shopify Protect by email, built from the raw record of the edition. It shows:

where Shopify Protect is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Shopify Protect, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.