Merchants of record · October 2026 Edition
2Checkout vs Gumroad
Zero of fourteen models named 2Checkout first on the direct prompt; zero named Gumroad. 2Checkout was named by seven of the fourteen models and Gumroad by twelve and 2Checkout carries 11 labels and Gumroad 22, so the shares are not directly comparable.
Named in one category this edition.
Named in two categories this edition.
First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate27%50%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 10; printed, not drawn.
Labels1122A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, 2Checkout reading right to left. Rank and label count are printed, not drawn.Paddle was named alongside these two in fourteen of the fourteen direct answers. Paddle vs 2Checkout · Paddle vs Gumroad · Cleverbridge vs 2Checkout
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the merchants of record page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
2CheckoutFirst choices, of fourteen modelsGumroad
Direct00
Paraphrase10
Comparative00
Budget-constrained015 against Gumroad
Scale-constrained00
Negative003 against 2Checkout · 6 against Gumroad
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where 2Checkout and Gumroad stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | |
2Checkout Gumroad first choice named as an alternative argued againstblank: not namedEach cell is one answer, 2Checkout on the left and Gumroad on the right.The direct prompt
The plain question, one answer per model, grouped by where 2Checkout and Gumroad stood in it.
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Mistral SmallCleverbridge alternatives: 2Checkout, Paddle
DeepSeek V4 FlashCleverbridge alternatives: 2Checkout, Paddle
Neither was named
12 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5FastSpring alternatives: Cleverbridge, Paddle, PayPro Global
GPT-5.4 miniFastSpring alternatives: Paddle
Gemini 3.5 FlashCleverbridge alternatives: FastSpring, Paddle, PayPro Global
Perplexity SonarCleverbridge alternatives: Paddle
Grok 4.1 FastCleverbridge alternatives: FastSpring, Paddle
Llama 4 MaverickCleverbridge, Paddle
Qwen 3.7 FlashFastSpring, Paddle alternatives: Verifone
Kimi K2Paddle alternatives: FastSpring, PayPro Global
GLM 4.7 FlashXCleverbridge, Paddle alternatives: FastSpring
MiniMax M2.5Cleverbridge alternatives: FastSpring, Paddle, PayPro Global
GPT-6 LunaPaddle alternatives: FastSpring
Muse Glimmer 30BPaddle alternatives: Cleverbridge, FastSpring, PayPro Global
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
2Checkout0%#– of 10Gumroad0%#10 of 10Mid-marketThe figures above
Level: the same share of first choices.
2Checkout2%#7 of 10Gumroad2%#8 of 10Enterprise
Level: the same share of first choices.
2Checkout0%#6 of 7Gumroad0%#– of 7What the models said about 2Checkout
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“The major legitimate MoRs (Paddle, FastSpring, 2Checkout/Avangate) generally work well but trade higher fees (~5-8%+) for compliance outsourcing” Kimi K2 · negative prompt · soft negative
“Limited transparency on dispute handling and fees ... Some reports of poor support and opaque reporting” GLM 4.7 FlashX · negative prompt · soft negative
“Many MoRs like Paddle, Lemon Squeezy, Gumroad, FastSpring, 2Checkout (Verifone) face recurring issues” Grok 4.1 Fast · negative prompt · soft negative
“PayPro Global and 2Checkout are both excellent choices” Mistral Small · paraphrase prompt · first choice
“Choose 2Checkout if you prioritize lower transaction fees and have simpler billing needs” Kimi K2 · comparative prompt · alternative
“If cost is your top priority, 2Checkout offers the best rates.” DeepSeek V4 Flash · direct prompt · alternative
What the models said about Gumroad
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Important Note: Avoid Gumroad ... Gumroad is significantly more expensive for a budget-conscious company.” Qwen 3.7 Flash · budget prompt · hard negative
“For Stability: Avoid Gumroad if you need predictable T+1 payouts.” Qwen 3.7 Flash · negative prompt · hard negative
“Avoid for tiny budgets: ... Gumroad (8-10%)” Grok 4.1 Fast · budget prompt · hard negative
“such as Freemius, Gumroad, Lemon Squeezy, or Whop” Llama 4 Maverick · budget prompt · first choice
“Lowest-Risk Option for Testing: Gumroad ... Caveat: Much more expensive at scale.” Kimi K2 · budget prompt · alternative
“Gumroad is especially simple, but its Discover fee is substantial.” GPT-6 Luna · comparative prompt · alternative
Also compared
Paddle vs 2CheckoutPaddle vs GumroadCleverbridge vs 2CheckoutCleverbridge vs GumroadFastSpring vs 2CheckoutFastSpring vs GumroadLemon Squeezy vs 2CheckoutLemon Squeezy vs GumroadPayPro Global vs 2CheckoutPayPro Global vs GumroadDodo Payments vs 2CheckoutDodo Payments vs GumroadAll twenty-eight head-to-head pages and the full merchants of record standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.