Every category where a model named 2Checkout for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Merchants of record	Receivables and billing	2%	9 of 45	27%	11	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for 2Checkout yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated 2Checkout across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	1	1	1	0	3
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	0	1	0	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase8 labels1

Comparative11 labels1not counted in share

Budget-constrained3 labelsNone

Scale-constrained0 labelsNone

Negative7 labels2not counted in share

First choiceAlternativeMentionNegative36 labels in all, every segment counted; 1 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“PayPro Global and 2Checkout are both excellent choices” Mistral Small · Merchants of record · paraphrase prompt · first choice

“Choose 2Checkout if you prioritize lower transaction fees and have simpler billing needs” Kimi K2 · Merchants of record · comparative prompt · alternative

“If cost is your top priority, 2Checkout offers the best rates.” DeepSeek V4 Flash · Merchants of record · direct prompt · alternative

“Provides a tiered MoR solution for mid-market and enterprise scale” Mistral Small · Merchants of record · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The major legitimate MoRs (Paddle, FastSpring, 2Checkout/Avangate) generally work well but trade higher fees (~5-8%+) for compliance outsourcing” Kimi K2 · Merchants of record · negative prompt · soft negative

“Limited transparency on dispute handling and fees ... Some reports of poor support and opaque reporting” GLM 4.7 FlashX · Merchants of record · negative prompt · soft negative

“Many MoRs like Paddle, Lemon Squeezy, Gumroad, FastSpring, 2Checkout (Verifone) face recurring issues” Grok 4.1 Fast · Merchants of record · negative prompt · soft negative

Named alongside

The products named in the same answers as 2Checkout, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and 2Checkout was named but was not.

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ProductSame answerTook the first choice insteadHead to head

FastSpring28 of 362Compare →

Paddle27 of 3612Compare →

Cleverbridge24 of 3614Compare →

PayPro Global24 of 362Compare →

Digital River16 of 361Not among the top eight

Lemon Squeezy10 of 361Compare →

Stripe6 of 361Not among the top eight

Dodo Payments4 of 360Compare →

Adyen3 of 361Not among the top eight

Gumroad3 of 360Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named 2Checkout. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 36 answers that named 2Checkout and are not a share of its labels.

Domains cited

freemius.com28

grow.cleverbridge.com26

guideflow.com24

dodopayments.com21

fintechspecs.com18

paddle.com17

blog.2checkout.comYour site13

resources.rework.com11

fungies.io10

getsphere.com9

164 of the 177 domain citations in answers naming 2Checkout came from somebody else's page.

Pages cited

freemius.com/blog/best-merchant-of-record-providers-saas-stage25

guideflow.com/blog/merchant-of-record-software24

grow.cleverbridge.com/blog/top-merchant-of-record-providers-202621

dodopayments.com/blogs/best-merchant-of-record-platforms16

fintechspecs.com/blog/enterprise-merchant-of-record-saas-net-terms14

blog.2checkout.com/2checkout-vs-fastspring-vs-cleverbridge13

freemius.com/blog/best-merchant-of-record-software-developers13

getsphere.com/blog/merchant-of-record9

Pages are listed as the models cited them.

Search and answers

2checkout.com is not in Google's top ten for any of the category's searches. In the answers, 2Checkout takes 2% of first choices and Paddle takes 28%.

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In search

Google, US estimates

Position for “merchant of record”

–

not in the top ten

Position for “merchants of record”

–

not in the top ten

Searches for its name, Google: 1,900 a month (“2checkout”)
AI search demand for its name, est.: 62 a month
Organic visits to its site: about 27,919 a month
Searches its site ranks for: 1,717 · 72 in the top three
Sites linking to it: 16,292
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

29 ads · 18 text, 11 image · 25 shown in the last 30 days

First shown October 2021, as Verifone Payments B.V., verified. Ads started 2025-11 to 2026-10: 1 in the year, 28 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 9 of 45 in merchants of record

Segment leader

28%

Paddle

First choices: 1 across its categories
Named in: 36 answers
Its own site cited: in 35 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on 2checkout.com

4,262

subdomains included

Content

2,004

counted in the table below

Documentation

1,300

Product · Integration

14 · 4

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,191	16	2026-10-02	Merchants of record, Ecommerce fraud
News or press	449	undated
Webinar or virtual event	142	0	2025-02-10
Case study	114	0	2020-01-15
Conference or event	57	0	2026-06-05
Report or ebook	30	0	2026-04-29
Template or tool	8	0	2026-05-06
Comparison	5	0	2026-05-27
Glossary or explainer	5	0	2026-03-26
Podcast or video	3	0	2026-02-03

Most recent

2026-10-02Merchant of record for gaming blog
2026-09-15Review directories for listing software saas products blog
2026-09-03Customer retention understanding saturated market blog
2026-09-01Reduce voluntary churn retain loyalty blog
2026-09-01How to choose the right shopping cart blog
2026-08-31Industry buzz august 2026 blog

How it is countedHide how it is counted

Every page 2checkout.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as 2Checkout

What the judge wrote, as written, with how often. The vendor table decides that these count as 2Checkout; a claim can dispute any of them.

2Checkout (Verifone) 62Checkout (now Verifone Digital Commerce) 22Checkout (now Verifone) 22Checkout/Avangate 1

Follow 2Checkout

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

2Checkout is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Merchant of Record for Online Payment Processing
2checkout.com
For: software & SaaS
2checkout.com
Price stated: 2Sell: 3.5% + $0.35 per successful sale; 2Subscribe: 4.5% + $0.45 per successful sale; 2Monetize: Tailored pricing; 4Enterprise: Custom Pricing 2checkout.com/pricing
Free plan or trial: Sign up for free 2checkout.com
Integrations claimed: 120 2checkout.com/pricing
Certifications: PCI DSS Level 1 certified
Hosting: Worldwide
Customers named: CiscoBitdefender123 FormBuilderEaseUSMondlyViewsonicmyFICOAdvisera
Not stated on the pages read: Starting price

What 2Checkout's own pages state, read October 5, 2026: 2checkout.com, 2checkout.com/pricing, 2checkout.com/products, 2checkout.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when 2Checkout's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as 2Checkout, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for 2Checkout by email, built from the raw record of the edition. It shows:

where 2Checkout is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name 2Checkout, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.