Every category where a model named Affirm for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
B2B BNPL and net terms	Receivables and billing	0%	89 of 90	73%	11	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Affirm yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Affirm across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	0	1	2
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels1

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained12 labelsNone

Scale-constrained2 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“useful if you also sell to consumers or need broad omnichannel support, but it is not the most clearly B2B-specific option” Perplexity Sonar · B2B BNPL and terms · budget prompt · alternative

“Affirm's B2B solution brings consumer-style simplicity to sole proprietors.” Gemini 3.5 Flash · B2B BNPL and terms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Many mainstream BNPL players (e.g., Affirm, Klarna, Afterpay, Sezzle, Zip) are consumer-focused and may not be suitable for B2B transactions.” Mistral Small · B2B BNPL and terms · negative prompt · hard negative

“Avoid consumer-focused BNPL providers (Klarna, Affirm, Sezzle)” DeepSeek V4 Flash · B2B BNPL and terms · budget prompt · hard negative

“Avoid: Traditional consumer BNPLs (Klarna, Affirm, Afterpay)” Kimi K2 · B2B BNPL and terms · budget prompt · hard negative

“Avoid consumer-leaning BNPL like Klarna/Affirm (4-6%+ fees)” Grok 4.1 Fast · B2B BNPL and terms · budget prompt · hard negative

Named alongside

The products named in the same answers as Affirm, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Affirm was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Klarna20 of 301Not among the top eight

Resolve Pay17 of 307Not among the top eight

Afterpay10 of 300Not among the top eight

Credit Key9 of 305Not among the top eight

Billie9 of 301Not among the top eight

Balance8 of 302Not among the top eight

Slope7 of 303Not among the top eight

Mondu6 of 301Not among the top eight

Zip6 of 301Not among the top eight

Hokodo5 of 300Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Affirm. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 30 answers that named Affirm and are not a share of its labels.

Domains cited

resolvepay.com24

solidgate.com21

whop.com16

techrepublic.com15

shopify.com13

fitsmallbusiness.com12

finder.com11

fintechspecs.com11

g2.com9

stripe.com8

140 of the 140 domain citations in answers naming Affirm came from somebody else's page.

Pages cited

solidgate.com/blog/buy-now-pay-later-bnpl-merchants-guide21

whop.com/blog/best-bnpl-providers16

techrepublic.com/article/best-bnpl-companies15

resolvepay.com/blog/best-bnpl-b2b14

fitsmallbusiness.com/best-buy-now-pay-later-apps12

shopify.com/blog/bnpl-companies12

finder.com/business-loans/best-b2b-bnpl-apps11

fintechspecs.com/blog/best-b2b-bnpl-providers-embedded-trade-credit-platforms8

Pages are listed as the models cited them.

Search and answers

affirm.com is not in Google's top ten for any of the category's searches. In the answers, Affirm takes 0% of first choices and Resolve Pay takes 56%.

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In search

Google, US estimates

Position for “b2b buy now pay later provider”

–

not in the top ten

Position for “b2b bnpl and net terms providers”

–

not in the top ten

Searches for its name, Google: 1,220,000 a month (“affirm”)
AI search demand for its name, est.: 64,786 a month
Organic visits to its site: about 1,194,192 a month
Searches its site ranks for: 15,001 · 3,775 in the top three
Sites linking to it: 18,629
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

84 ads · 46 image, 35 video, 3 text · 0 shown in the last 30 days

First shown October 2025, as Affirm, Inc, verified. Ads started 2025-11 to 2026-10: 51 in the year, 33 before. 16 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 89 of 90 in B2B BNPL and terms

Segment leader

56%

Resolve Pay

First choices: 1 across its categories
Named in: 30 answers
Its own site cited: in 29 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on affirm.com

713

subdomains included

Content

223

counted in the table below

Documentation

272

Product · Integration

5 · 47

Kind	Pages	Last 90 days
Blog	188	undated
Case study	16	undated
Template or tool	5	undated
News or press	5	undated
Comparison	4	undated
Conference or event	2	undated
Webinar or virtual event	1	undated
Report or ebook	1	undated
Glossary or explainer	1	undated

How it is countedHide how it is counted

Every page affirm.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Affirm

What the judge wrote, as written, with how often. The vendor table decides that these count as Affirm; a claim can dispute any of them.

Affirm (B2B offering) 1

Follow Affirm

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Affirm is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Pay over time with flexible payment plans and no fees
affirm.com
For: For shoppers
affirm.com
Price stated: Your rate will be 0–36% APR based on credit, and is subject to an eligibility check. affirm.com
Free plan or trial: Pay in 4 interest-free affirm.com
Certifications: CCPAPCI DSSSOC 1SOC 2PCI DSS Level 1 Service ProviderSOC 1 Type 2 reportsSOC 2 Type 2 reports
Customers named: Chrono24
Not stated on the pages read: Starting price, integrations, hosting

What Affirm's own pages state, read October 5, 2026: affirm.com, trust.affirm.com, affirm.com/business/solutions/awareness. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Affirm's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Affirm, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Affirm by email, built from the raw record of the edition. It shows:

where Affirm is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Affirm, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.