Every category where a model named Cimpl for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Telecom expense management	Spend and procurement	0%	19 of 89	0%	7	under 10 labels · led by Genuity at 19%

Movement

This is the first edition on this tier, so no move can be computed for Cimpl yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Cimpl across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	1	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase2 labels1

Comparative6 labelsNone

Budget-constrained4 labelsNone

Scale-constrained6 labels1

Negative1 labelNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cimpl by Upland is best for mid-size to enterprise teams that want a software-led approach” Claude Haiku 4.5 · Telecom expense mgmt · direct prompt · alternative

“CIMPL is often highlighted as a cost-effective option for telecom optimization.” GLM 4.7 FlashX · Telecom expense mgmt · comparative prompt · alternative

“Best AI-Powered Simplicity” DeepSeek V4 Flash · Telecom expense mgmt · direct prompt · alternative

“Cimpl (broad tech mgmt)” Grok 4.1 Fast · Telecom expense mgmt · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Cimpl, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cimpl was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Tangoe One Telecom18 of 254Not among the top eight

Calero17 of 252Not among the top eight

Lightyear12 of 253Not among the top eight

Sakon9 of 251Not among the top eight

Genuity7 of 252Not among the top eight

Brightfin7 of 251Not among the top eight

Clearview5 of 250Not among the top eight

RadiusPoint5 of 250Not among the top eight

Mindglobal4 of 251Not among the top eight

ClearSight4 of 250Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cimpl. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 25 answers that named Cimpl and are not a share of its labels.

Domains cited

thectoclub.com18

capterra.com17

sociumit.com16

mindglobal.com14

uplandsoftware.com14

capterra.co.uk11

guideflow.com11

use.expensify.com10

g2.com9

gartner.com8

No domain is on file for Cimpl, so its own site is not marked.

Pages cited

thectoclub.com/tools/best-telecom-expense-management-software18

capterra.com/resources/best-telecom-expense-management-software-review-analysis15

sociumit.com/resources/blog/best-telecom-expense-management-software-202614

uplandsoftware.com/cimpl/technology-expense-management/best-telecom-expense-management-sof13

capterra.co.uk/directory/30112/telecom-expense-management/software11

guideflow.com/blog/telecom-expense-software11

mindglobal.com/best-telecom-expense-management-providers10

use.expensify.com/resource-center/guides/telecom-expense-management-solutions10

Pages are listed as the models cited them.

Search and answers

Where Cimpl stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 110 a month (“cimpl”)
AI search demand for its name, est.: 1 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 19 of 89 in telecom expense mgmt

Segment leader

19%

Genuity

First choices: 4 across its categories
Named in: 25 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Cimpl

What the judge wrote, as written, with how often. The vendor table decides that these count as Cimpl; a claim can dispute any of them.

CIMPL 1Cimpl (ClearSight) 1Cimpl (Upland) 1Cimpl by Upland 1

Follow Cimpl

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cimpl's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cimpl, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Cimpl by email, built from the raw record of the edition. It shows:

where Cimpl is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Cimpl, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.