1 category · RankedCalero
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Telecom expense management | Spend and procurement | 6% | 6 of 89 | 39% | 46 | criticized challenger |
Movement
By model
How each model treated Calero across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 3 | 3 |
| Grok 4.1 Fast | 1 | 3 | 0 | 2 | 6 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 3 | 3 |
| Kimi K2 | 1 | 3 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 1 | 1 | 2 | 1 | 5 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 1 | 0 | 0 | 2 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top picks: Calero (unified IT/TEM), Tangoe (enterprise-grade), Cimpl (broad tech mgmt), Lightyear (AI-heavy), Temforce (workflow-focused).” Grok 4.1 Fast · Telecom expense mgmt · scale prompt · first choice
“Choose Calero or Tangoe if you are a large enterprise managing thousands of devices and complex contracts” GLM 4.7 FlashX · Telecom expense mgmt · comparative prompt · first choice
“Start with Tangoe, Calero, Sakon, and Cimpl for a broad enterprise TEM comparison” GPT-6 Luna · Telecom expense mgmt · comparative prompt · first choice
“with Calero being my default recommendation for most mid-market teams” GPT-5.4 mini · Telecom expense mgmt · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Users report slow data reporting, delayed updates when requesting changes, and poor customer support” Kimi K2 · Telecom expense mgmt · negative prompt · hard negative
“What to Avoid for Mid-Market” DeepSeek V4 Flash · Telecom expense mgmt · direct prompt · hard negative
“Traditional giants like Tangoe or Calero are often built for massive enterprises ... making them overkill and too expensive for smaller setups” Qwen 3.7 Flash · Telecom expense mgmt · paraphrase prompt · soft negative
“Calero — scrutinize customization and service commitments. A Gartner reviewer described missed milestones and limited tailoring” GPT-6 Luna · Telecom expense mgmt · negative prompt · soft negative
Named alongside
The products named in the same answers as Calero, over the 132 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Calero was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 132 answers that named Calero and are not a share of its labels.
Domains cited
522 of the 522 domain citations in answers naming Calero came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
calero.com is not in Google's top ten for any of the category's searches. In the answers, Calero takes 6% of first choices and Genuity takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 3,600 a month (“calero”)
- AI search demand for its name, est.
- 296 a month
- Organic visits to its site
- about 1,930 a month
- Searches its site ranks for
- 401 · 28 in the top three
- Sites linking to it
- 1,068
- Paid Google search
- 6 searches its ads show for, about 281 clicks and $4,743 a month (estimate)
In answers
This edition- First choices
- 10 across its categories
- Named in
- 132 answers
- Its own site cited
- in 128 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 329 | 5 | 2026-09-29 | Expense management, Telecom expense mgmt | |
| Conference or event | 22 | 0 | 2025-08-14 | ||
| Report or ebook | 19 | 1 | 2026-08-08 | ||
| Webinar or virtual event | 17 | 0 | 2026-03-18 | ||
| Glossary or explainer | 10 | 2 | 2026-09-02 | Expense management, Telecom expense mgmt | |
| Comparison | 8 | 0 | 2023-03-20 | Expense management | |
| Case study | 6 | 5 | 2026-08-08 | ||
| Podcast or video | 6 | 1 | 2026-08-07 | ||
| News or press | 3 | 1 | 2026-09-16 | ||
| Template or tool | 1 | 0 | 2024-01-11 |
Most recent
- 2026-09-29Why network spend is increasing and how telecom expense management can help blog
- 2026-09-16Calero extends saas management platform to ai consumption costs and adoption news or press
- 2026-09-16Calero extends saas management platform to ai consumption costs and adoption blog
- 2026-09-09The top challenges of implementing enterprise mobility and how cope solves them blog
- 2026-09-02What is cope in cyber security how security leaders are rethinking mobile access glossary or explainer
- 2026-08-26What is cyod 5 reasons companies are moving beyond byod glossary or explainer
How it is countedHide how it is counted
Every page calero.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name expense management (28); 4 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Calero
Follow Calero
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Calero is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Technology Business Management Solutions
- For
- Organizations; IT; Finance; Procurement; Operations
- Certifications
- ISO 27001:2022ISO 27701:2019SOC2 Type II
- Customers named
- Avery DennisonTTECValmontHenry Ford Health SystemsScottish GovernmentHenry Schein
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Calero's own pages state, read October 5, 2026: calero.com, calero.com/security, calero.com/why-calero/platform-unification, calero.com/media-type/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Calero's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Calero, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Calero by email, built from the raw record of the edition. It shows:
- where Calero is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Calero, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.