Finance AI Index

Index › Vendors › HubSpot · September 2026 Edition

4 categories · Named, not ranked

HubSpot

19Judge labels

0First choices

6Negative labels

7 of 12Models named it

4Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot was named 6 times in Financial reporting and 3 other categories, where Sage Intacct led with 27%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business47 of 108

under the label threshold

Mid-market54 of 133

under the label threshold

Enterprisenot named

No model named it for this buyer.

In financial reporting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Financial reporting and dashboards	Planning and analysis	0%	54 of 133	0%	2	under 10 labels · led by Sage Intacct at 27%
SaaS metrics and analytics	Planning and analysis	0%	74 of 81	50%	2	under 10 labels · led by ChartMogul at 45%
Entity management	Equity and corporate	0%	70 of 87	100%	1	under 10 labels · led by Athennian at 18%
Financial close management	Accounting and close	0%	24 of 68	0%	1	under 10 labels · led by FloQast at 60%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	2	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase3 labelsNone

Comparative6 labelsNone

Budget-constrained3 labelsNone

Scale-constrained0 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative19 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for usability and all-in-one versatility” Perplexity Sonar · Financial close manageme · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not attempt to run CFO-level financial reporting through a Product Analytics dashboard.” Qwen 3.7 Flash · SaaS metrics · negative prompt · hard negative

“rather than building your own on Salesforce/HubSpot, which often requires excessive customization” Qwen 3.7 Flash · Entity management · negative prompt · soft negative

Named alongside

The products named in the same answers as HubSpot, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot was named but was not.

ProductSame answerTook the first choice insteadHead to head

Salesforce8 of 191Not in the top three

Pipedrive5 of 192Not in the top three

Close4 of 191Not in the top three

QuickBooks Online4 of 190Not in the top three

Xero4 of 190Not in the top three

Zoho CRM4 of 190Not in the top three

Freshsales3 of 190Not in the top three

Google Analytics3 of 190Not in the top three

Microsoft Power BI3 of 190Not in the top three

Tableau3 of 190Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 19 answers that named HubSpot and are not a share of its labels.

Domains cited

ustechautomations.com5

domo.com4

g2.com4

kanerika.com3

teamwork.com3

thedigitalprojectmanager.com3

amoeboids.com2

close.com2

crm.org2

f6s.com2

Thirty of the thirty domain citations in answers naming HubSpot came from somebody else's page.

Pages cited

domo.com/learn/article/reporting-tools4

kanerika.com/blogs/enterprise-reporting-tools3

teamwork.com/blog/reporting-tools3

thedigitalprojectmanager.com/tools/best-reporting-tools3

ustechautomations.com/resources/blog/best-reporting-analytics-software-small-business-20263

amoeboids.com/blog/best-reporting-tools-2026-comparison2

improvado.io/blog/marketing-reporting-software2

productive.io/blog/reporting-tools2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.