Every category where a model named Upland Cimpl for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Telecom expense management	Spend and procurement	2%	10 of 89	0%	9	under 10 labels · led by Genuity at 19%

Movement

This is the first edition on this tier, so no move can be computed for Upland Cimpl yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Upland Cimpl across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase4 labels1

Comparative12 labels2not counted in share

Budget-constrained0 labelsNone

Scale-constrained3 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with Tangoe, Calero, Sakon, and Cimpl for a broad enterprise TEM comparison” GPT-6 Luna · Telecom expense mgmt · comparative prompt · first choice

“Upland Cimpl - Best Overall for Mid-Market” GLM 4.7 FlashX · Telecom expense mgmt · direct prompt · first choice

“Best for: Large enterprises seeking centralized visibility and control over technology spend” Kimi K2 · Telecom expense mgmt · comparative prompt · alternative

“Cimpl offers the best value for mid-market companies with its per-user pricing” DeepSeek V4 Flash · Telecom expense mgmt · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Upland Cimpl, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Upland Cimpl was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Tangoe One Telecom26 of 2910Not among the top eight

Calero21 of 291Not among the top eight

Sakon14 of 290Not among the top eight

Brightfin13 of 290Not among the top eight

Cass Information Systems9 of 290Not among the top eight

Lightyear8 of 290Not among the top eight

Tellennium5 of 291Not among the top eight

DMI5 of 290Not among the top eight

Asignet4 of 290Not among the top eight

Avotus4 of 290Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Upland Cimpl. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 29 answers that named Upland Cimpl and are not a share of its labels.

Domains cited

uplandsoftware.comYour site19

guideflow.com18

sociumit.com17

thectoclub.com16

capterra.com15

mindglobal.com14

valicomtech.com14

gartner.com13

g2.com12

gitnux.org12

131 of the 150 domain citations in answers naming Upland Cimpl came from somebody else's page.

Pages cited

guideflow.com/blog/telecom-expense-software18

uplandsoftware.com/cimpl/technology-expense-management/best-telecom-expense-management-sof18

sociumit.com/resources/blog/best-telecom-expense-management-software-202616

thectoclub.com/tools/best-telecom-expense-management-software16

capterra.com/resources/best-telecom-expense-management-software-review-analysis13

gartner.com/reviews/market/telecom-expense-management-services-global12

mindglobal.com/best-telecom-expense-management-providers11

capterra.co.uk/directory/30112/telecom-expense-management/software9

Pages are listed as the models cited them.

Search and answers

uplandsoftware.com ranks 6 on Google for the category's searches. In the answers, Upland Cimpl takes 2% of first choices and Genuity takes 19%.

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In search

Google, US estimates

Position for “telecom expense management platform”

Position for “telecom expense management platforms”

Searches for its name, Google: 10 a month (“upland cimpl”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 67,149 a month
Searches its site ranks for: 6,635 · 505 in the top three
Sites linking to it: 15,605
Paid Google search: 4 searches its ads show for, about 65 clicks and $1,203 a month (estimate)

Ads on GoogleDetailLess

113 ads · 57 text, 30 image, 26 video · 26 shown in the last 30 days

First shown January 2023, as UPLAND SOFTWARE, INC., verified. Ads started 2025-11 to 2026-10: 48 in the year, 65 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 10 of 89 in telecom expense mgmt

Segment leader

19%

Genuity

First choices: 3 across its categories
Named in: 29 answers
Its own site cited: in 29 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on uplandsoftware.com

7,609

subdomains included

Content

6,214

counted in the table below

Documentation

Product · Integration

168 · 131

Kind	Pages	Last 90 days	Latest
Blog	3,974	1	2026-09-28
Case study	434	2	2026-09-23
Webinar or virtual event	399	10	2026-09-18
News or press	375	0	2020-09-08
Report or ebook	367	4	2026-09-25
Glossary or explainer	229	1	2026-08-05
Conference or event	160	1	2026-07-08
Podcast or video	159	0	2023-03-23
Comparison	74	1	2026-09-14
Template or tool	43	0	2025-09-16

Most recent

2026-09-28The ai knowledge maturity model is your knowledge ready blog
2026-09-25Km business case checklist report or ebook
2026-09-24Contest software ai feature enhancements report or ebook
2026-09-23Comcast case study
2026-09-1830in30 webinar or virtual event
2026-09-17Audiences in action built for agencies webinar or virtual event

How it is countedHide how it is counted

Every page uplandsoftware.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Upland Cimpl

What the judge wrote, as written, with how often. The vendor table decides that these count as Upland Cimpl; a claim can dispute any of them.

Upland Cimpl (Cimpl) 1

Follow Upland Cimpl

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Upland Cimpl is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Simplify technology expense management for telecom, mobility, and cloud.
uplandsoftware.com
For: telecom, mobility, and cloud
uplandsoftware.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Upland Cimpl's own pages state, read October 5, 2026: uplandsoftware.com, uplandsoftware.com/adestra/pricing, trust.uplandsoftware.com, uplandsoftware.com/products, uplandsoftware.com/objectiflune/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Upland Cimpl's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Upland Cimpl, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Upland Cimpl by email, built from the raw record of the edition. It shows:

where Upland Cimpl is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Upland Cimpl, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.