Every category where a model named Deel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Contractor payments	Spend and procurement	27%	1 of 83	4%	49	accepted challenger
Cross-border payments and FX	Treasury and cash	0%	32 of 83	0%	1	under 10 labels · led by Wise Business at 35%
Spend management platforms	Spend and procurement	0%	22 of 39	0%	1	under 10 labels · led by Ramp at 49%

Movement

This is the first edition on this tier, so no move can be computed for Deel yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Deel across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	0	3
GPT-5.4 mini	3	1	0	1	5
Gemini 3.5 Flash	2	3	0	0	5
Perplexity Sonar	3	0	0	0	3
Grok 4.1 Fast	3	2	0	0	5
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	2	2	0	1	5
Llama 4 Maverick	0	2	2	0	4
Qwen 3.7 Flash	1	4	1	0	6
Kimi K2	2	1	2	0	5
GLM 4.7 FlashX	2	1	1	0	4
MiniMax M2.5	4	0	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct30 labels5

Paraphrase27 labels8

Comparative39 labels18not counted in share

Budget-constrained13 labels2

Scale-constrained20 labels2

Negative21 labels6not counted in share

First choiceAlternativeMentionNegative150 labels in all, every segment counted; 17 of the 41 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Deel if you are hiring highly-skilled talent globally and want to guarantee absolute compliance with local international labor laws.” Gemini 3.5 Flash · Contractor payments · comparative prompt · first choice

“My top pick for most mid-sized B2B companies: Deel strikes the best balance of features, ease of use, and compliance automation” Kimi K2 · Contractor payments · paraphrase prompt · first choice

“Deel stands out for comprehensive coverage. It's the only tool on this list that handles the full payment stack” Claude Haiku 4.5 · Contractor payments · comparative prompt · first choice

“Safer alternatives often recommended: Deel, Remote, Papaya Global, Wise, Rippling, Gusto, Payoneer” Grok 4.1 Fast · Contractor payments · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“While Deel gets mostly positive reviews overall (Trustpilot ~4.6), the documented problems are severe when they occur” DeepSeek V4 Flash · Contractor payments · negative prompt · soft negative

“Need global payments or complex approvals: Tipalti/Deel, but budget rises quickly.” GPT-5.4 mini · Contractor payments · budget prompt · soft negative

Named alongside

The products named in the same answers as Deel, over the 150 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel was named but was not.

ProductSame answerTook the first choice insteadHead to head

Gusto80 of 15029Not in the top three

Remote78 of 1503Not in the top three

Rippling72 of 1506Not in the top three

Tipalti71 of 15012Compare →

Wise Business57 of 1509Not in the top three

Papaya Global53 of 15013Not in the top three

Worksuite44 of 1504Not in the top three

Payoneer39 of 1500Not in the top three

Wingspan30 of 1503Not in the top three

Routable27 of 1506Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Deel. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 125 of the 150 answers that named Deel and are not a share of its labels.

Domains cited

worksuite.com80

contractor-of-record.com74

remote.com74

learn.g2.com71

deel.comYour site51

guideflow.com51

wingspan.app49

papayaglobal.com45

g2.com37

wise.com33

514 of the 565 domain citations in answers naming Deel came from somebody else's page.

Pages cited

worksuite.com/resources/insights/best-contractor-payment-software76

contractor-of-record.com/software/contractor-payouts74

remote.com/blog/payroll/best-contractor-payment-tools68

learn.g2.com/best-contractor-payment-software66

wingspan.app/articles/best-contractor-payroll-services44

guideflow.com/blog/contractor-payment-software41

papayaglobal.com/blog/10-best-contractor-payment-software33

routable.com/resources/best-1099-automation-platforms-high-volume-businesses27

Pages are listed as the models cited them.

Names read as Deel

What the judge wrote, as written, with how often. The vendor table decides that these count as Deel; a claim can dispute any of them.

Deel Contractor 1Deel Payroll 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at deel.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.