Every category where a model named Wise Business for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Cross-border payments and FX	Treasury and cash	35%	1 of 83	11%	54	endorsed leader
Business banking	Treasury and cash	2%	13 of 78	29%	7	under 10 labels · led by Mercury at 20%
Contractor payments	Spend and procurement	0%	20 of 83	30%	23	criticized challenger
B2B payment acceptance	Receivables and billing	0%	18 of 91	0%	14	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Wise Business yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Wise Business across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	2	3	1	8
GPT-5.4 mini	2	2	0	0	4
Gemini 3.5 Flash	1	1	3	6	11
Perplexity Sonar	2	2	1	1	6
Grok 4.1 Fast	4	3	2	0	9
Mistral Small	3	3	3	2	11
DeepSeek V4 Flash	2	6	0	2	10
Llama 4 Maverick	2	2	3	0	7
Qwen 3.7 Flash	4	3	1	1	9
Kimi K2	3	4	0	1	8
GLM 4.7 FlashX	2	5	0	1	8
MiniMax M2.5	1	4	2	0	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct40 labels17

Paraphrase35 labels7

Comparative78 labels19not counted in share

Budget-constrained38 labels28

Scale-constrained20 labels3

Negative51 labels11not counted in share

First choiceAlternativeMentionNegative262 labels in all, every segment counted; 55 of the 85 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Legitimate providers (like Wise, Western Union, or banks) usually allow this... stick to platforms that meet these criteria: Publicly Audited or Large Tech Backing: e.g., Wise” Qwen 3.7 Flash · Cross-border payments · negative prompt · first choice

“Two platforms stand out as the absolute best budget-friendly cross-border payment solutions for small-to-medium enterprises (SMEs): Wise Business and Airwallex.” Gemini 3.5 Flash · Cross-border payments · budget prompt · first choice

“Wise Business is generally considered the best choice for companies with limited budgets due to its transparency, competitive pricing, and no hidden fees.” MiniMax M2.5 · Cross-border payments · budget prompt · first choice

“the sources consistently favor purpose-built contractor platforms or established transfer services like Wise and Deel for international payments” Perplexity Sonar · Contractor payments · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Wise and pure payment tools handle transfers but don't do 1099 filing” DeepSeek V4 Flash · Contractor payments · direct prompt · hard negative

“Wise is not a traditional bank but an Electronic Money Institution (EMI)... it may close or restrict business accounts if you keep large reserves” Mistral Small · Business banking · negative prompt · soft negative

“too large for simple consumer-grade tools (like personal Wise or PayPal)... Great for small-to-medium business... Good for lower volumes.” Qwen 3.7 Flash · Cross-border payments · scale prompt · soft negative

“It is purely a money-transfer tool. It does not offer automated contract generation, compliance protection, or 1099 tax filing.” Gemini 3.5 Flash · Contractor payments · comparative prompt · soft negative

Named alongside

The products named in the same answers as Wise Business, over the 261 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wise Business was named but was not.

ProductSame answerTook the first choice insteadHead to head

Airwallex139 of 26122Compare →

Payoneer118 of 2610Not in the top three

Stripe85 of 26112Not in the top three

PayPal61 of 2611Not in the top three

Tipalti58 of 2613Not in the top three

Deel57 of 26119Not in the top three

Adyen44 of 26110Not in the top three

Thunes43 of 2617Not in the top three

Gusto40 of 26111Not in the top three

Revolut Business37 of 2612Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Wise Business. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 223 of the 261 answers that named Wise Business and are not a share of its labels.

Domains cited

airwallex.com101

connectpay.com89

wise.comYour site79

guideflow.com65

xtransfer.com59

theindustryleaders.org57

luhhu.com51

worldmetrics.org42

highradius.com41

contractor-of-record.com38

543 of the 622 domain citations in answers naming Wise Business came from somebody else's page.

Pages cited

connectpay.com/blog/cross-border-payments-companies58

theindustryleaders.org/post/10-best-b2b-cross-border-payment-solutions-ranked-and-reviewed57

luhhu.com/blog/top-cross-border-payment-platforms-or-global-money-transfers51

guideflow.com/blog/cross-border-payments-software42

airwallex.com/en-us/blog/cross-border-payment-services-solutions40

contractor-of-record.com/software/contractor-payouts38

tipalti.com/blog/cross-border-payment-platforms32

highradius.com/resources/Blog/best-cross-border-payment-platforms30

Pages are listed as the models cited them.

Names read as Wise Business

What the judge wrote, as written, with how often. The vendor table decides that these count as Wise Business; a claim can dispute any of them.

Wise 26Wise (formerly TransferWise) 10Wise (formerly TransferWise) Business 2Wise Business (formerly TransferWise) 2TransferWise 1Wise (Business) 1Wise (TransferWise) 1Wise Platform 1Wise for Business 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wise Business's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wise Business, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at wise.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.