Every category where a model named IBM Cognos Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Financial reporting and dashboards	Planning and analysis	0%	132 of 133	57%	7	under 10 labels · led by Sage Intacct at 27%
FP&A platforms	Planning and analysis	0%	33 of 52	0%	1	under 10 labels · led by Vena at 15%

Movement

This is the first edition on this tier, so no move can be computed for IBM Cognos Analytics yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated IBM Cognos Analytics across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	0	1	2
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative12 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative7 labelsNone

First choiceAlternativeMentionNegative21 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“A long-standing titan in the market known for its powerful calculation engine (TM1)” Qwen 3.7 Flash · FP&A platforms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid adopting it fresh; if you already use it, evaluate a migration path to modern cloud-native BI tools.” Gemini 3.5 Flash · Financial reporting · negative prompt · hard negative

“Avoid/Caution: Proprietary Ecosystem-Only Tools (e.g., older IBM Cognos or SAP BW instances).” Qwen 3.7 Flash · Financial reporting · negative prompt · hard negative

“Best avoided by: Organizations wanting modern, agile analytics” Kimi K2 · Financial reporting · negative prompt · hard negative

“considered Gen 1 reporting tools, potentially less robust than newer options” Llama 4 Maverick · Financial reporting · negative prompt · soft negative

Named alongside

The products named in the same answers as IBM Cognos Analytics, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM Cognos Analytics was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Power BI18 of 219Not in the top three

Tableau16 of 213Not in the top three

Qlik Sense10 of 210Not in the top three

Looker9 of 210Not in the top three

SAP Analytics Cloud8 of 210Not in the top three

Domo7 of 210Not in the top three

SAP BusinessObjects6 of 210Not in the top three

Metabase5 of 211Not in the top three

Jaspersoft5 of 210Not in the top three

Oracle Analytics5 of 210Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named IBM Cognos Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 21 answers that named IBM Cognos Analytics and are not a share of its labels.

Domains cited

kanerika.com10

worldmetrics.org9

solutionsreview.com8

zipdo.co7

peerspot.com6

fanruan.com5

emailanalytics.com4

gitnux.org4

blazesql.com3

clearpointstrategy.com3

Fifty-nine of the fifty-nine domain citations in answers naming IBM Cognos Analytics came from somebody else's page.

Pages cited

kanerika.com/blogs/enterprise-reporting-tools10

worldmetrics.org/best/enterprise-reporting-software8

zipdo.co/best/enterprise-reporting-software6

solutionsreview.com/business-intelligence/the-best-enterprise-reporting-solutions5

emailanalytics.com/27-enterprise-analytics-tools-that-we-highly-recommend4

integrate.io/blog/the-7-best-reporting-tools3

peerspot.com/categories/reporting3

productive.io/blog/reporting-tools3

Pages are listed as the models cited them.

Names read as IBM Cognos Analytics

What the judge wrote, as written, with how often. The vendor table decides that these count as IBM Cognos Analytics; a claim can dispute any of them.

IBM Cognos 3Cognos 1IBM Planning Analytics (formerly TM1) & Cognos 1Legacy IBM Cognos Analytics 1SAP BusinessObjects / Cognos 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IBM Cognos Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IBM Cognos Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ibm.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.