Every category where a model named Tableau for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
SaaS metrics and analytics	Planning and analysis	2%	7 of 81	18%	11	accepted challenger
Financial reporting and dashboards	Planning and analysis	0%	19 of 133	21%	19	accepted challenger
Financial modeling and scenario planning	Planning and analysis	0%	57 of 114	0%	2	under 10 labels · led by Datarails at 19%
Board and investor reporting	Planning and analysis	0%	84 of 97	0%	1	under 10 labels · led by OnBoard at 25%

Movement

This is the first edition on this tier, so no move can be computed for Tableau yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Tableau across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	4	0	5
GPT-5.4 mini	0	2	2	0	4
Gemini 3.5 Flash	0	1	1	1	3
Perplexity Sonar	0	0	1	1	2
Grok 4.1 Fast	0	1	1	1	3
Mistral Small	1	0	2	0	3
DeepSeek V4 Flash	0	1	1	1	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	1	0	0	1	2
GLM 4.7 FlashX	1	0	1	1	3
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labels2

Paraphrase11 labels1

Comparative37 labels5not counted in share

Budget-constrained8 labelsNone

Scale-constrained7 labelsNone

Negative41 labelsNone

First choiceAlternativeMentionNegative119 labels in all, every segment counted; 3 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Power BI (cost‑effective, Microsoft integration) or Tableau (visual excellence) are top choices.” GLM 4.7 FlashX · Financial reporting · comparative prompt · first choice

“custom-built solution using Power BI or Tableau on top of a modern data warehouse” Mistral Small · SaaS metrics · direct prompt · first choice

“Tableau is the gold standard; Power BI close second” Kimi K2 · Financial reporting · comparative prompt · first choice

“Tableau is a premier data visualization platform that shines in creating dynamic visualizations of financial metrics” Claude Haiku 4.5 · Financial reporting · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid trying to build subscription metrics in generic Business Intelligence (BI) dashboards like Looker Studio, Tableau, or Databox” Gemini 3.5 Flash · SaaS metrics · negative prompt · hard negative

“Tableau is widely used and powerful, but it has notable downsides that can make it frustrating for some users.” GLM 4.7 FlashX · Financial reporting · negative prompt · soft negative

“High costs for smaller teams, performance issues at scale, and vendor lock-in concerns” Grok 4.1 Fast · Financial reporting · negative prompt · soft negative

“Be cautious if: You have simple reporting needs or limited budget” Kimi K2 · Financial reporting · negative prompt · soft negative

Named alongside

The products named in the same answers as Tableau, over the 119 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tableau was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Power BI102 of 11921Not in the top three

Looker72 of 1191Not in the top three

ChartMogul37 of 11914Not in the top three

Baremetrics37 of 1192Not in the top three

ProfitWell Metrics28 of 1197Not in the top three

Looker Studio27 of 11911Not in the top three

Databox26 of 1193Not in the top three

Qlik Sense25 of 1190Not in the top three

Domo24 of 1190Not in the top three

Metabase23 of 1191Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tableau. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 83 of the 119 answers that named Tableau and are not a share of its labels.

Domains cited

worldmetrics.org30

databox.com23

designrevision.com23

getfairview.com22

baremetrics.com18

kanerika.com18

zipdo.co18

improvado.io17

fanruan.com14

solutionsreview.com12

195 of the 195 domain citations in answers naming Tableau came from somebody else's page.

Pages cited

designrevision.com/blog/saas-reporting-tools23

kanerika.com/blogs/enterprise-reporting-tools18

worldmetrics.org/best/enterprise-reporting-software11

databox.com/10-analytics-tools-that-help-every-team-member-magically-boost-performance10

getfairview.com/best/saas-metrics-software10

baremetrics.com/blog/baremetrics-vs-chartmogul-vs-profitwell9

getfairview.com/blog/best-saas-analytics-tools9

improvado.io/blog/marketing-reporting-software9

Pages are listed as the models cited them.

Names read as Tableau

What the judge wrote, as written, with how often. The vendor table decides that these count as Tableau; a claim can dispute any of them.

Tableau (by Salesforce) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tableau's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tableau, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tableau.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.