Every category where a model named Koinly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Crypto accounting	Accounting and close	11%	4 of 54	31%	36	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Koinly yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Koinly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	1	3
GPT-5.4 mini	2	0	0	0	2
Gemini 3.5 Flash	0	1	0	3	4
Perplexity Sonar	1	0	0	1	2
Grok 4.1 Fast	2	1	0	1	4
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	2	1	0	1	4
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	1	2	4
Kimi K2	0	1	0	2	3
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	1	0	1	0	2
Muse Glimmer 30B	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels1

Paraphrase2 labelsNone

Comparative24 labels11not counted in share

Budget-constrained24 labels10

Scale-constrained7 labels1

Negative24 labels3not counted in share

First choiceAlternativeMentionNegative89 labels in all, every segment counted; 12 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For the most budget-conscious choice, Breezing or Koinly's free tier would be ideal starting points.” Claude Haiku 4.5 · Crypto accounting · budget prompt · first choice

“If you're just starting and volume is low: Try Koinly (free plan) or Cryptoworth (free basic plan).” GLM 4.7 FlashX · Crypto accounting · budget prompt · first choice

“the best starting point is usually Koinly for crypto accounting/tax tracking” GPT-5.4 mini · Crypto accounting · budget prompt · first choice

“Koinly is widely regarded as the best affordable crypto accounting platform” Mistral Small · Crypto accounting · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid consumer tools (ZenLedger/Koinly – tax-only, not full accounting).” Grok 4.1 Fast · Crypto accounting · direct prompt · hard negative

“Be Cautious With—Not Avoid Completely ... rated poorly by professional accountants because they frequently misclassify complex transactions” Qwen 3.7 Flash · Crypto accounting · negative prompt · soft negative

“the requirements shift away from "retail" crypto apps (like standard Koinly)” Qwen 3.7 Flash · Crypto accounting · paraphrase prompt · soft negative

“it is broadly useful, but one review notes it can mislabel transactions” Perplexity Sonar · Crypto accounting · negative prompt · soft negative

Named alongside

The products named in the same answers as Koinly, over the 89 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Koinly was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cryptio52 of 895Compare →

CoinLedger47 of 894Compare →

Bitwave46 of 8916Compare →

Cryptoworth36 of 894Compare →

CoinTracker36 of 890Not among the top eight

TRES Finance31 of 892Not among the top eight

Breezing27 of 8915Compare →

Ledgible27 of 895Compare →

ZenLedger27 of 890Not among the top eight

CoinTracking23 of 892Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Koinly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 85 of the 89 answers that named Koinly and are not a share of its labels.

Domains cited

spark.money50

fitsmallbusiness.com48

coinledger.io42

breezing.io37

g2.com36

gitnux.org33

milkroad.com29

bitwave.io28

tres.finance26

cryptoworth.com25

354 of the 354 domain citations in answers naming Koinly came from somebody else's page.

Pages cited

spark.money/tools/crypto-accounting-software-comparison50

fitsmallbusiness.com/best-cryptocurrency-accounting-software48

g2.com/categories/crypto-accounting30

coinledger.io/tools/best-crypto-accounting-software29

breezing.io/blog/best-crypto-accounting-subledger-tools28

milkroad.com/tax/accounting28

gitnux.org/best/blockchain-accounting-software24

request.finance/crypto-accounting/how-to-choose-a-crypto-accounting-solution19

Pages are listed as the models cited them.

Search and answers

koinly.io is not in Google's top ten for any of the category's searches. In the answers, Koinly takes 11% of first choices and Bitwave takes 27%.

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In search

Google, US estimates

Position for “crypto accounting platform”

–

not in the top ten

Position for “crypto accounting platforms”

–

not in the top ten

Searches for its name, Google: 12,100 a month (“koinly”)
AI search demand for its name, est.: 230 a month
Organic visits to its site: about 27,962 a month
Searches its site ranks for: 9,719 · 179 in the top three
Sites linking to it: 7,757
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

57 ads · 34 text, 13 image, 10 video · 11 shown in the last 30 days

First shown October 2021, as Microventures Ltd, verified. Ads started 2025-11 to 2026-10: 32 in the year, 25 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

11%

rank 4 of 54 in crypto accounting

Segment leader

27%

Bitwave

First choices: 12 across its categories
Named in: 89 answers
Its own site cited: in 85 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on koinly.io

194

subdomains included

Content

counted in the table below

Documentation

171

Product · Integration

0 · 0

Kind	Pages	Last 90 days	2025-11 to 2026-10	Latest	Categories named
Template or tool	2	undated
Glossary or explainer	2	undated

How it is countedHide how it is counted

Every page koinly.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Names read as Koinly

What the judge wrote, as written, with how often. The vendor table decides that these count as Koinly; a claim can dispute any of them.

Koinly/Swych 1

Follow Koinly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Koinly is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Crypto tax software
koinly.io
For: people who want to calculate cryptocurrency taxes; also mentions accountants and businesses
koinly.io
Price stated: Free koinly.io
Starting price: 0 koinly.io
Free plan or trial: View your taxes free!; Start for free; No credit card required koinly.io
Integrations claimed: 900 koinly.io
Customers named: Kody G.Ella JacksonAndreas KüchlerNils Olsson
Not stated on the pages read: Certifications, hosting

What Koinly's own pages state, read October 5, 2026: koinly.io. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Koinly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Koinly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Koinly by email, built from the raw record of the edition. It shows:

where Koinly is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Koinly, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.