Every category where a model named Square Payroll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Contractor payments	Spend and procurement	14%	2 of 83	0%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Square Payroll yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Square Payroll across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	1	3
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative6 labels1not counted in share

Budget-constrained16 labels11

Scale-constrained1 labelNone

Negative5 labelsNone

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 11 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with Patriot Software or Square Payroll since they have the lowest ongoing costs” Claude Haiku 4.5 · Contractor payments · budget prompt · first choice

“Square Payroll's contractor-only plan stands out as the best option for a company with a limited budget.” Grok 4.1 Fast · Contractor payments · budget prompt · first choice

“Based on your requirement for a limited budget, the best platform is Square Payroll.” GLM 4.7 FlashX · Contractor payments · budget prompt · first choice

“Square Payroll is currently the most cost-effective option for paying 1099 contractors” Qwen 3.7 Flash · Contractor payments · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Square Payroll, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square Payroll was named but was not.

ProductSame answerTook the first choice insteadHead to head

Gusto24 of 295Not in the top three

Deel12 of 292Compare →

QuickBooks Contractor Payments8 of 292Not in the top three

Remote8 of 291Not in the top three

Wise Business8 of 290Not in the top three

Melio7 of 291Not in the top three

Tax10996 of 290Not in the top three

Wave Payroll5 of 291Not in the top three

Patriot Software5 of 290Not in the top three

PayPal5 of 290Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Square Payroll. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 23 of the 29 answers that named Square Payroll and are not a share of its labels.

Domains cited

worksuite.com17

gusto.com16

wingspan.app14

remote.com13

firsthr.app11

learn.g2.com10

relayfi.com9

squareup.com9

contractor-of-record.com7

guideflow.com7

113 of the 113 domain citations in answers naming Square Payroll came from somebody else's page.

Pages cited

worksuite.com/resources/insights/best-contractor-payment-software17

remote.com/blog/payroll/best-contractor-payment-tools12

wingspan.app/articles/best-contractor-payroll-services12

learn.g2.com/best-contractor-payment-software10

firsthr.app/compare/payroll/contractor-payroll9

gusto.com/resources/guides/best-contractor-payroll-software9

relayfi.com/blog/best-1099-software-small-businesses-guide9

contractor-of-record.com/software/contractor-payouts7

Pages are listed as the models cited them.

Names read as Square Payroll

What the judge wrote, as written, with how often. The vendor table decides that these count as Square Payroll; a claim can dispute any of them.

Square 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square Payroll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square Payroll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at squarepayroll.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.