Every category where a model named Square Invoices for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Invoicing software	Receivables and billing	0%	18 of 86	19%	21	accepted challenger
Global e-invoicing compliance	Tax and compliance	0%	99 of 108	67%	3	under 10 labels · led by Avalara at 28%

Movement

This is the first edition on this tier, so no move can be computed for Square Invoices yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Square Invoices across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	3	0	3
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	2	0	0	2
Perplexity Sonar	1	1	2	4
Grok 4.1 Fast	1	1	0	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	0	1	2
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase8 labelsNone

Comparative26 labelsNone

Budget-constrained17 labelsNone

Scale-constrained2 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative65 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Square: strong for businesses selling physical goods/services at a point of sale or in-person.” DeepSeek V4 Flash · Invoicing software · comparative prompt · alternative

“Choose Square Invoices if you want a free invoicing tool that pairs well with payments” GPT-5.4 mini · Invoicing software · budget prompt · alternative

“Choose Square Invoices if you also sell in person or use Square POS.” Perplexity Sonar · Invoicing software · comparative prompt · alternative

“Choose Square Invoices if you run a local business, do face-to-face jobs” Gemini 3.5 Flash · Invoicing software · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“more billing/accounting-led than enterprise e-invoicing platforms... not for deep multi-country compliance” Perplexity Sonar · Global e-invoicing compl · comparative prompt · soft negative

“specifically calls out Wave, Zoho, and Square as having restrictions in their free tiers” Perplexity Sonar · Invoicing software · negative prompt · soft negative

“3.3% + $0.30 per transaction, can top $100 on a $3,000 invoice” DeepSeek V4 Flash · Invoicing software · negative prompt · soft negative

“It is incredibly simple but lacks deep accounting features.” Qwen 3.7 Flash · Invoicing software · comparative prompt · soft negative

Named alongside

The products named in the same answers as Square Invoices, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square Invoices was named but was not.

ProductSame answerTook the first choice insteadHead to head

Zoho Invoice52 of 6521Not in the top three

Wave50 of 6514Not in the top three

FreshBooks43 of 656Not in the top three

Xero32 of 653Not in the top three

QuickBooks31 of 656Not in the top three

Stripe Invoicing20 of 650Not in the top three

Invoice Ninja18 of 650Not in the top three

BILL10 of 651Not in the top three

PayPal Invoicing10 of 650Not in the top three

QuickBooks Online9 of 652Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Square Invoices. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 55 of the 65 answers that named Square Invoices and are not a share of its labels.

Domains cited

forbes.com34

bookipi.com25

geekflare.com24

cnbc.com21

nerdwallet.com20

toolradar.com17

zapier.com16

worldmetrics.org15

monday.com13

softwareadvice.com13

198 of the 198 domain citations in answers naming Square Invoices came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-invoicing-software30

bookipi.com/bookkeeping/best-invoicing-software25

geekflare.com/software/best-invoicing-software23

cnbc.com/select/best-invoicing-software-for-small-businesses21

nerdwallet.com/business/software/best/invoicing-software15

toolradar.com/guides/best-invoicing-software14

monday.com/blog/crm-and-sales/invoicing-software-for-small-business13

zapier.com/blog/best-free-invoice-software11

Pages are listed as the models cited them.

Names read as Square Invoices

What the judge wrote, as written, with how often. The vendor table decides that these count as Square Invoices; a claim can dispute any of them.

Square 3Square Invoicing 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square Invoices's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square Invoices, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at squareinvoices.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.