Every category where a model named Avalara AvaTax for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Sales tax automation	Tax and compliance	40%	1 of 38	14%	50	endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for Avalara AvaTax yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Avalara AvaTax across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	2	0	3
GPT-5.4 mini	3	0	0	1	4
Gemini 3.5 Flash	1	3	0	1	5
Perplexity Sonar	1	2	1	0	4
Grok 4.1 Fast	3	0	1	1	5
Mistral Small	2	0	2	1	5
DeepSeek V4 Flash	4	0	0	2	6
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	3	0	0	0	3
Kimi K2	1	2	1	1	5
GLM 4.7 FlashX	2	2	0	0	4
MiniMax M2.5	2	1	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct33 labels18

Paraphrase36 labels22

Comparative33 labels13not counted in share

Budget-constrained21 labels1

Scale-constrained22 labels8

Negative25 labels1not counted in share

First choiceAlternativeMentionNegative170 labels in all, every segment counted; 49 of the 63 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Avalara is arguably the market leader in automated tax compliance... If you sell Physical Goods (Durable Consumer Products): Choose Avalara.” Qwen 3.7 Flash · Sales tax automation · direct prompt · first choice

“For most mid-market B2B companies, Avalara offers the best balance of functionality, integrations, and scalability.” Kimi K2 · Sales tax automation · direct prompt · first choice

“Avalara (overall leader)... Popular options like Avalara excel for mid-large firms due to robust automation and support” Grok 4.1 Fast · Sales tax automation · scale prompt · first choice

“Best Overall for Automation & Integration: Avalara Avalara is the industry standard for mid-to-large enterprises.” Qwen 3.7 Flash · Sales tax automation · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if you need responsive help or simple e-commerce; better for large setups with in-house experts.” Grok 4.1 Fast · Sales tax automation · negative prompt · hard negative

“While more robust, users report: Poor customer support... Steep learning curve and complex configuration” Kimi K2 · Sales tax automation · negative prompt · soft negative

“Avalara is notorious for automatic contract renewals with unexpected, massive price hikes” Gemini 3.5 Flash · Sales tax automation · negative prompt · soft negative

“typically a custom-quote / higher-cost option rather than a budget pick” GPT-5.4 mini · Sales tax automation · budget prompt · soft negative

Named alongside

The products named in the same answers as Avalara AvaTax, over the 170 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Avalara AvaTax was named but was not.

ProductSame answerTook the first choice insteadHead to head

Vertex121 of 17015Not in the top three

TaxJar108 of 17017Not in the top three

Sovos70 of 1701Not in the top three

Anrok58 of 1706Not in the top three

TaxCloud57 of 17010Compare →

Zamp46 of 1706Not in the top three

Stripe Tax38 of 1700Not in the top three

Thomson Reuters ONESOURCE31 of 1701Not in the top three

Quaderno23 of 1700Not in the top three

Numeral22 of 1702Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Avalara AvaTax. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 143 of the 170 answers that named Avalara AvaTax and are not a share of its labels.

Domains cited

taxcloud.com99

learn.g2.com89

zamp.com87

avalara.comYour site79

galvix.com68

guideflow.com68

taxwire.com68

taxjar.com59

techrepublic.com58

g2.com38

634 of the 713 domain citations in answers naming Avalara AvaTax came from somebody else's page.

Pages cited

learn.g2.com/best-sales-tax-compliance-software89

taxcloud.com/blog/sales-tax-compliance-software60

galvix.com/article/best-sales-tax-software59

taxwire.com/blog/best-sales-tax-compliance-software59

techrepublic.com/article/best-sales-tax-software58

guideflow.com/blog/sales-tax-automation-software43

guideflow.com/blog/sales-tax-software43

taxjar.com/blog/2026-sales-tax-software-comparison40

Pages are listed as the models cited them.

Names read as Avalara AvaTax

What the judge wrote, as written, with how often. The vendor table decides that these count as Avalara AvaTax; a claim can dispute any of them.

Avalara 44Avalara (AvaTax) 3Avalara (with CertCapture) 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Avalara AvaTax's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Avalara AvaTax, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at avalara.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.