Every category where a model named Emburse for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Spend management platforms	Spend and procurement	0%	7 of 39	0%	24	accepted challenger
Expense management	Spend and procurement	0%	14 of 46	19%	16	accepted challenger
Corporate travel management	Spend and procurement	0%	26 of 60	0%	1	under 10 labels · led by Navan at 51%

Movement

This is the first edition on this tier, so no move can be computed for Emburse yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Emburse across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	2	3	0	5
Mistral Small	3	2	0	5
DeepSeek V4 Flash	0	3	1	4
Llama 4 Maverick	1	3	0	4
Qwen 3.7 Flash	2	2	0	4
Kimi K2	2	2	1	5
GLM 4.7 FlashX	1	1	1	3
MiniMax M2.5	3	2	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels1

Paraphrase15 labelsNone

Comparative30 labelsNone

Budget-constrained6 labels1

Scale-constrained12 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative94 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Emburse offers a broad, unified spend platform with finance‑first AI and strong global support.” GLM 4.7 FlashX · Spend management platfor · comparative prompt · alternative

“a travel, invoice, and expense management platform designed for small to mid-size organizations” Llama 4 Maverick · Expense management · paraphrase prompt · alternative

“Ideal for mid-market organizations needing integrated spend, AP, and multi-entity support” Mistral Small · Expense management · direct prompt · alternative

“a solid option when you need a unified spend platform with multi-entity support” Perplexity Sonar · Spend management platfor · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Customer service is the dominant complaint — "the absolute worst," email-only” DeepSeek V4 Flash · Expense management · negative prompt · hard negative

“Users call it "a disaster" and "the worst expense management system"” Kimi K2 · Expense management · negative prompt · hard negative

“Some reviewers have flagged mobile app instability ... and accounting integration friction” GLM 4.7 FlashX · Expense management · negative prompt · soft negative

Named alongside

The products named in the same answers as Emburse, over the 93 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Emburse was named but was not.

ProductSame answerTook the first choice insteadHead to head

Ramp81 of 9323Not in the top three

Brex57 of 935Not in the top three

SAP Concur56 of 9320Not in the top three

Airbase35 of 936Not in the top three

Expensify35 of 931Not in the top three

Navan35 of 931Not in the top three

BILL Spend & Expense32 of 932Not in the top three

Coupa27 of 938Not in the top three

Spendesk26 of 936Not in the top three

Payhawk24 of 930Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Emburse. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 84 of the 93 answers that named Emburse and are not a share of its labels.

Domains cited

gartner.com63

emburse.comYour site57

learn.g2.com43

zylo.com32

ramp.com29

spendesk.com28

airwallex.com27

concur.com27

worldmetrics.org27

ofx.com25

301 of the 358 domain citations in answers naming Emburse came from somebody else's page.

Pages cited

gartner.com/reviews/market/expense-management-software60

emburse.com/resources/best-spend-management-platforms53

zylo.com/blog/best-spend-management-software32

learn.g2.com/best-expense-management-software25

ofx.com/en-us/blog/best-expense-management-software-solutions25

learn.g2.com/best-spend-management-software22

siit.io/blog/best-spend-management-tools16

concur.com/blog/article/best-expense-management-software-comparison15

Pages are listed as the models cited them.

Names read as Emburse

What the judge wrote, as written, with how often. The vendor table decides that these count as Emburse; a claim can dispute any of them.

Emburse Professional 2Certify 1Emburse (Certify/Abacus) 1Emburse (formerly Certify) 1Emburse Expense Enterprise (formerly Chrome River) 1Emburse Expense Professional (formerly Certify) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Emburse's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Emburse, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at emburse.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.