Every category where a model named Rippling Spend for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Expense management	Spend and procurement	9%	4 of 46	0%	24	accepted challenger
Corporate cards	Spend and procurement	2%	5 of 63	0%	16	accepted challenger
Spend management platforms	Spend and procurement	0%	31 of 39	39%	18	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Rippling Spend yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Rippling Spend across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	1	3
GPT-5.4 mini	1	2	0	0	3
Gemini 3.5 Flash	0	6	1	0	7
Perplexity Sonar	0	2	2	0	4
Grok 4.1 Fast	0	4	3	1	8
Mistral Small	1	3	0	0	4
DeepSeek V4 Flash	0	2	3	1	6
Llama 4 Maverick	0	0	3	0	3
Qwen 3.7 Flash	0	0	2	2	4
Kimi K2	0	3	2	1	6
GLM 4.7 FlashX	2	1	2	1	6
MiniMax M2.5	1	2	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct18 labels2

Paraphrase31 labels5

Comparative35 labelsNone

Budget-constrained6 labels1

Scale-constrained13 labelsNone

Negative13 labelsNone

First choiceAlternativeMentionNegative116 labels in all, every segment counted; 8 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with Ramp if you want modern expense management features, or Rippling if you need higher cashback rates” GLM 4.7 FlashX · Corporate cards · budget prompt · first choice

“Rippling Spend – Best if you want one platform that ties HR, payroll, and expense reporting together.” GLM 4.7 FlashX · Expense management · paraphrase prompt · first choice

“Spendesk, Expensify, SAP Concur, or Rippling Spend are often cited as top recommendations” Mistral Small · Expense management · paraphrase prompt · first choice

“the strongest all-around pick right now is often Rippling Spend” GPT-5.4 mini · Expense management · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Rippling Spend — high cost, complexity, and limited reporting” GLM 4.7 FlashX · Spend management platfor · negative prompt · hard negative

“Verdict: *High Complexity & "Sticker Shock"*” Qwen 3.7 Flash · Spend management platfor · negative prompt · hard negative

“Rippling had the most negative customer service feedback, with users complaining about chat-only support, incorrect answers, and unresolved ticket issues” Claude Haiku 4.5 · Spend management platfor · negative prompt · soft negative

“Platforms With Notable Drawbacks ... Expensive modular pricing ... Steep learning curve” Kimi K2 · Spend management platfor · negative prompt · soft negative

Named alongside

The products named in the same answers as Rippling Spend, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rippling Spend was named but was not.

ProductSame answerTook the first choice insteadHead to head

Ramp94 of 11648Not in the top three

Brex71 of 1169Not in the top three

BILL Spend & Expense65 of 1165Not in the top three

SAP Concur48 of 1167Not in the top three

Navan46 of 1163Not in the top three

Expensify35 of 1162Not in the top three

Airbase24 of 1163Not in the top three

Airwallex24 of 1160Not in the top three

Rho19 of 1160Not in the top three

Zoho Expense18 of 1164Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rippling Spend. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 104 of the 116 answers that named Rippling Spend and are not a share of its labels.

Domains cited

rippling.comYour site54

gartner.com46

learn.g2.com45

ramp.com39

airwallex.com37

nerdwallet.com37

forbes.com34

navan.com29

techrepublic.com28

bill.com24

319 of the 373 domain citations in answers naming Rippling Spend came from somebody else's page.

Pages cited

gartner.com/reviews/market/expense-management-software46

learn.g2.com/best-expense-management-software34

nerdwallet.com/business/credit-cards/best/corporate30

forbes.com/advisor/credit-cards/best-corporate-credit-cards27

rippling.com/blog/best-commercial-credit-cards-business24

airwallex.com/en-us/blog/compare-corporate-business-cards21

emburse.com/resources/best-spend-management-platforms21

ofx.com/en-us/blog/best-expense-management-software-solutions21

Pages are listed as the models cited them.

Names read as Rippling Spend

What the judge wrote, as written, with how often. The vendor table decides that these count as Rippling Spend; a claim can dispute any of them.

Rippling 14Rippling Corporate Card 8Rippling Spend Card 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rippling Spend's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rippling Spend, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at rippling.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.