Every category where a model named Zoho Expense for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Expense management	Spend and procurement	17%	2 of 46	3%	31	accepted challenger
Spend management platforms	Spend and procurement	0%	10 of 39	0%	10	accepted challenger
Corporate travel management	Spend and procurement	0%	19 of 60	0%	2	under 10 labels · led by Navan at 51%

Movement

This is the first edition on this tier, so no move can be computed for Zoho Expense yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zoho Expense across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	3	1	0	4
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	1	2	1	0	4
Grok 4.1 Fast	2	3	1	0	6
Mistral Small	2	0	1	1	4
DeepSeek V4 Flash	2	2	0	0	4
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	1	2	1	0	4
Kimi K2	0	3	1	0	4
GLM 4.7 FlashX	0	4	0	0	4
MiniMax M2.5	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labels3

Paraphrase15 labels3

Comparative33 labels4not counted in share

Budget-constrained47 labels24

Scale-constrained14 labelsNone

Negative18 labels5not counted in share

First choiceAlternativeMentionNegative141 labels in all, every segment counted; 30 of the 39 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the strongest overall choice is usually Zoho Expense because it is repeatedly identified as the best budget-friendly option” Perplexity Sonar · Expense management · budget prompt · first choice

“The best expense management software for a company with a limited budget includes Zoho Expense, BILL Spend & Expense, and Ramp.” Llama 4 Maverick · Expense management · budget prompt · first choice

“Zoho Expense – Best overall for most businesses, offering strong automation and integration with Zoho's ecosystem.” Mistral Small · Expense management · comparative prompt · first choice

“Zoho Expense (Best Overall Value) Zoho is widely considered the best bang-for-your-buck solution.” Qwen 3.7 Flash · Expense management · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“those that demand manual receipt handling (Expensify, Dext, Zoho Expense, SAP Concur)” Mistral Small · Expense management · negative prompt · soft negative

Named alongside

The products named in the same answers as Zoho Expense, over the 141 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Expense was named but was not.

ProductSame answerTook the first choice insteadHead to head

Ramp115 of 14140Compare →

Expensify106 of 1417Not in the top three

BILL Spend & Expense95 of 14117Not in the top three

Brex70 of 1415Not in the top three

SAP Concur51 of 1416Not in the top three

Navan30 of 1413Not in the top three

Rippling Spend18 of 1410Not in the top three

Wave16 of 1412Not in the top three

Emburse15 of 1410Not in the top three

QuickBooks Online13 of 1410Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zoho Expense. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 121 of the 141 answers that named Zoho Expense and are not a share of its labels.

Domains cited

learn.g2.com69

gartner.com61

ofx.com61

ramp.com57

airwallex.com55

bill.com46

g2.com34

forbes.com28

geekflare.com28

concur.com25

464 of the 464 domain citations in answers naming Zoho Expense came from somebody else's page.

Pages cited

ofx.com/en-us/blog/best-expense-management-software-solutions61

gartner.com/reviews/market/expense-management-software59

learn.g2.com/best-expense-management-software54

airwallex.com/en-us/blog/best-expense-management-software41

forbes.com/advisor/business/software/best-business-expense-tracker-apps28

mercury.com/blog/best-expense-management-software-startups-small-businesses24

bill.com/blog/best-expense-tracking-software22

emburse.com/resources/best-spend-management-platforms20

Pages are listed as the models cited them.

Names read as Zoho Expense

What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho Expense; a claim can dispute any of them.

Zoho Expense + Travel 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Expense's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Expense, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zohoexpense.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.