Every category where a model named Firmex for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Virtual data rooms	Equity and corporate	16%	2 of 48	4%	52	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Firmex yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Firmex across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	3	0	0	3
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	1	3	0	1	5
Perplexity Sonar	1	1	0	0	2
Grok 4.1 Fast	2	2	1	0	5
Mistral Small	2	1	1	0	4
DeepSeek V4 Flash	2	3	1	0	6
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	1	2	0	0	3
Kimi K2	0	3	0	1	4
GLM 4.7 FlashX	0	2	3	0	5
MiniMax M2.5	0	2	2	0	4
GPT-6 Luna	2	1	0	0	3
Muse Glimmer 30B	0	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct27 labels6

Paraphrase17 labels3

Comparative32 labelsNone

Budget-constrained13 labels3

Scale-constrained18 labels6

Negative11 labels1not counted in share

First choiceAlternativeMentionNegative118 labels in all, every segment counted; 18 of the 19 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The mid-market leaders (iDeals, FirmEx, FirmRoom, SecureDocs, Papermark) offer strong security and features at flat-rate pricing” DeepSeek V4 Flash · Virtual data rooms · scale prompt · first choice

“Firmex and iDeals are the top recommendations due to their strong feature sets, scalability, and mid-market focus” Mistral Small · Virtual data rooms · direct prompt · first choice

“Start with Firmex if you do multiple deals a year, or FirmRoom if you value simplicity and flat-rate pricing.” Qwen 3.7 Flash · Virtual data rooms · direct prompt · first choice

“Firmex and Ideals are the most recommended due to their focus on mid-market needs, security, and ease of use” Mistral Small · Virtual data rooms · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Quote-only pricing (Firmex): Hidden fees and unpredictable costs” Kimi K2 · Virtual data rooms · budget prompt · hard negative

“the enterprise provider Datasite owns both Firmex and Ansarada” Gemini 3.5 Flash · Virtual data rooms · negative prompt · soft negative

Named alongside

The products named in the same answers as Firmex, over the 118 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firmex was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Datasite Diligence91 of 11829Compare →

iDeals79 of 11814Compare →

Intralinks70 of 11811Not among the top eight

SecureDocs62 of 1189Compare →

Ansarada44 of 1180Compare →

DealRoom43 of 1183Not among the top eight

Peony Data Room28 of 11812Compare →

Box28 of 1180Not among the top eight

FirmRoom25 of 1183Compare →

Papermark23 of 1184Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Firmex. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 111 of the 118 answers that named Firmex and are not a share of its labels.

Domains cited

peony.ink82

papermark.com59

fast.io54

clinked.com49

idealsvdr.com49

g2.com38

ellty.com37

dataroom-providers.org36

firmroom.com36

firmex.comYour site33

440 of the 473 domain citations in answers naming Firmex came from somebody else's page.

Pages cited

peony.ink/blog/top-10-virtual-data-room-providers71

clinked.com/virtual-data-room-providers47

fast.io/resources/virtual-data-room-providers39

idealsvdr.com/blog/virtual-data-room/best-virtual-data-rooms-compared31

bignewsnetwork.com/news/279338211/top-10-data-room-providers-the-ultimate-guide-for-busine29

firmroom.com/vdr-providers29

financesonline.com/virtual-data-room26

learn.g2.com/best-virtual-data-room-software26

Pages are listed as the models cited them.

Search and answers

firmex.com is not in Google's top ten for any of the category's searches. In the answers, Firmex takes 16% of first choices and iDeals takes 25%.

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In search

Google, US estimates

Position for “virtual data room”

–

not in the top ten

Position for “virtual data rooms”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“firmex”)
AI search demand for its name, est.: 31 a month
Organic visits to its site: about 4,370 a month
Searches its site ranks for: 1,230 · 72 in the top three
Sites linking to it: 2,434
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

22 ads · 22 text · 17 shown in the last 30 days

First shown August 2022, as Firmex Canada Inc., verified.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

16%

rank 2 of 48 in virtual data rooms

Segment leader

25%

iDeals

First choices: 18 across its categories
Named in: 118 answers
Its own site cited: in 111 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on firmex.com

916

subdomains included

Content

799

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Blog	701	0	2025-10-28
News or press	51	0	2025-08-11
Case study	13	0	2025-09-09
Webinar or virtual event	11	0	2014-07-15
Comparison	10	0	2025-02-26
Report or ebook	5	0	2013-06-19
Template or tool	3	0	2012-01-31
Glossary or explainer	3	0	2010-02-18
Conference or event	1	undated
Podcast or video	1	undated

Most recent

2025-10-28Soc 2 attestation 2025 firmex blog
2025-09-25How to complete a tuck in acquisition with a virtual data room blog
2025-09-18Firmex chats with jim friesen of portage ma advisory blog
2025-09-09Feldan therapeutics case study
2025-08-28Us fee guide 25 blog
2025-08-26Smart structuring in uncertain times the rise of the second bite blog

How it is countedHide how it is counted

Every page firmex.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Firmex

What the judge wrote, as written, with how often. The vendor table decides that these count as Firmex; a claim can dispute any of them.

FirmEx 1

Follow Firmex

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Firmex is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Simplified data rooms for complex projects
firmex.com
For: M&A, due diligence, compliance, litigation, corporate transactions, and more
firmex.com
Price stated: Subscription or single-project pricing, you decide firmex.com
Customers named: Amplyx PharmaceuticalsThe Bank Advisory GroupGraphite One ResourcesFeldan TherapeuticsQuEra Computingtax advisory groupKurmann PartnersThe Braff Group
Not stated on the pages read: Starting price, free plan or trial, integrations, certifications, hosting

What Firmex's own pages state, read October 5, 2026: firmex.com, firmex.com/pricing, firmex.com/topic/security, firmex.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Firmex's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Firmex, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Firmex by email, built from the raw record of the edition. It shows:

where Firmex is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Firmex, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Firmex is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Firmex is among the products AI models recommend first in Virtual data rooms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://finance-ai-index.com/corporate/virtual-data-rooms/"><img src="https://finance-ai-index.com/badges/2026-10/firmex--virtual-data-rooms-wide.svg" alt="Among AI models' top three in Virtual data rooms, October 2026 Edition, Finance AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Virtual data rooms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://finance-ai-index.com/corporate/virtual-data-rooms/"><img src="https://finance-ai-index.com/badges/2026-10/firmex--virtual-data-rooms-square.svg" alt="Among AI models' top three in Virtual data rooms, October 2026 Edition, Finance AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Virtual data rooms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://finance-ai-index.com/corporate/virtual-data-rooms/"><img src="https://finance-ai-index.com/badges/2026-10/firmex--virtual-data-rooms-compact.svg" alt="Among AI models' top three in Virtual data rooms, October 2026 Edition, Finance AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Virtual data rooms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.