Every category where a model named FirmRoom for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Virtual data rooms	Equity and corporate	10%	4 of 48	5%	22	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for FirmRoom yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated FirmRoom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	1	0	3
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	2	0	0	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	1	1	1	0	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	2	1	0	1	4
Kimi K2	1	1	0	0	2
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	1	1	0	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels2

Paraphrase13 labels5

Comparative6 labels1not counted in share

Budget-constrained12 labels1

Scale-constrained1 label1

Negative2 labelsNone

First choiceAlternativeMentionNegative46 labels in all, every segment counted; 9 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The mid-market leaders (iDeals, FirmEx, FirmRoom, SecureDocs, Papermark) offer strong security and features at flat-rate pricing” DeepSeek V4 Flash · Virtual data rooms · scale prompt · first choice

“For a mid-sized B2B company, I'd recommend FirmRoom for its balance of price, ease of use, and comprehensive features.” GLM 4.7 FlashX · Virtual data rooms · paraphrase prompt · first choice

“Start with Firmex if you do multiple deals a year, or FirmRoom if you value simplicity and flat-rate pricing.” Qwen 3.7 Flash · Virtual data rooms · direct prompt · first choice

“FirmRoom is widely recommended as the top choice for M&A due diligence data rooms.” Qwen 3.7 Flash · Virtual data rooms · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“FirmRoom has a polarized reputation. While praised for ease of use, there are specific technical complaints to watch for.” Qwen 3.7 Flash · Virtual data rooms · negative prompt · soft negative

Named alongside

The products named in the same answers as FirmRoom, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FirmRoom was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Datasite Diligence32 of 466Compare →

iDeals28 of 469Compare →

Firmex25 of 463Compare →

Intralinks25 of 462Not among the top eight

SecureDocs22 of 466Compare →

DealRoom19 of 462Not among the top eight

Papermark10 of 463Compare →

CapLinked9 of 460Not among the top eight

Box8 of 461Not among the top eight

Peony Data Room7 of 464Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named FirmRoom. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 45 of the 46 answers that named FirmRoom and are not a share of its labels.

Domains cited

peony.ink37

papermark.com28

fast.io27

clinked.com26

firmroom.comYour site22

ellty.com20

dataroom-providers.org17

ctacquisitions.com15

orangedox.com15

geekflare.com14

199 of the 221 domain citations in answers naming FirmRoom came from somebody else's page.

Pages cited

peony.ink/blog/top-10-virtual-data-room-providers31

clinked.com/virtual-data-room-providers26

fast.io/resources/virtual-data-room-providers23

firmroom.com/vdr-providers16

geekflare.com/guides/best-vdr-software14

dataroom-providers.org/13

g2.com/categories/virtual-data-room-vdr13

ctacquisitions.com/best-virtual-data-rooms-for-ma-202612

Pages are listed as the models cited them.

Search and answers

firmroom.com is not in Google's top ten for any of the category's searches. In the answers, FirmRoom takes 10% of first choices and iDeals takes 25%.

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In search

Google, US estimates

Position for “virtual data room”

–

not in the top ten

Position for “virtual data rooms”

–

not in the top ten

Searches for its name, Google: 320 a month (“firmroom”)
AI search demand for its name, est.: 3 a month
Organic visits to its site: about 6,534 a month
Searches its site ranks for: 792 · 101 in the top three
Sites linking to it: 784
Paid Google search: 1 searches its ads show for, about 12 clicks and $78 a month (estimate)

Ads on GoogleDetailLess

17 ads · 9 text, 4 image, 4 video · 2 shown in the last 30 days

First shown July 2025, as Ten Peaks Media, verified. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

10%

rank 4 of 48 in virtual data rooms

Segment leader

25%

iDeals

First choices: 9 across its categories
Named in: 46 answers
Its own site cited: in 45 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on firmroom.com

508

subdomains included

Content

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Blog	65	7	2026-08-08
Comparison	11	undated
Case study	4	undated
Template or tool	3	undated
Glossary or explainer	2	undated
Conference or event	1	1	2026-07-15

Most recent

2026-08-08Business acquisition plan blog
2026-08-08Business acquisition plan blog
2026-07-15Biggest m a firms blog
2026-07-15Boutique m a consulting firms blog
2026-07-15Reasons for mergers acquisitions blog
2026-07-15M a conferences conference or event

How it is countedHide how it is counted

Every page firmroom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as FirmRoom

What the judge wrote, as written, with how often. The vendor table decides that these count as FirmRoom; a claim can dispute any of them.

Firmroom 1

Follow FirmRoom

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

FirmRoom is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The Easy-to-Use Virtual Data Room Trusted by Modern Dealmakers
firmroom.com
For: Modern dealmakers
firmroom.com
Price stated: 2GB $395/mo; 5GB $795/mo; 10GB $1,195/mo firmroom.com
Starting price: 395 firmroom.com
Free plan or trial: Start a free 14-day trial—no credit card required. firmroom.com
Certifications: SOC 2 certified
Hosting: AWS
Customers named: ParallaxShop Accelerator MartechApiaxAuxo Investment PartnersAviara PartnersFairway PartnersEZ Venturesglobal banks
Not stated on the pages read: Integrations

What FirmRoom's own pages state, read October 5, 2026: firmroom.com, firmroom.com/pricing, firmroom.com/security, firmroom.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when FirmRoom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as FirmRoom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for FirmRoom by email, built from the raw record of the edition. It shows:

where FirmRoom is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name FirmRoom, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.