Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 39 of 63, unchanged
3 categories · Named, not rankedIntuit
7Judge labels
0First choices
4Negative labels
4 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Intuit was named 3 times in ERP systems and 2 other categories, where Oracle NetSuite led with 39%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market42 of 73
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In erp systems · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Intuit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ERP systems | Accounting and close | 0% | 42 of 73 | 0% | 1 | under 10 labels · led by Oracle NetSuite at 39% | newNew since September 2026: not ranked then, 0% now. |
| Invoicing software | Receivables and billing | 0% | 58 of 71 | 100% | 1 | under 10 labels · led by Zoho Invoice at 24% | newNew since September 2026: not ranked then, 0% now. |
| Sales tax automation | Tax and compliance | 0% | 35 of 37 | 100% | 1 | under 10 labels · led by Avalara AvaTax at 32% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Intuit held within the floor in all three categories: no change cleared 10 points.
Best category · ERP systems · by segment
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ERP systems | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 73, unchanged |
| Invoicing software | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 58 of 71, unchanged |
| Sales tax automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 35 of 37, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Intuit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Intuit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained2 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“providers that sit between basic tools (like basic Intuit features) and ultra-heavy enterprise legacy systems” Qwen 3.7 Flash · Sales tax automation · scale prompt · soft negative
“QuickBooks (Intuit) (long hold times, unhelpful support, disruptive updates)” GLM 4.7 FlashX · Invoicing software · negative prompt · soft negative
Named alongside
The products named in the same answers as Intuit, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intuit was named but was not.ShowHide
Named alongside
The products named in the same answers as Intuit, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intuit was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Intuit. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 7 answers that named Intuit and are not a share of its labels.
Domains cited
intuit.comYour site3
quickbooks.intuit.comYour site3
digitalasset.intuit.comYour site2
linkedin.com2
xero.com2
4439340.fs1.hubspotusercontent-na1.net1
alternativeto.net1
apisecurity.io1
appsruntheworld.com1
beancount.io1
Nine of the seventeen domain citations in answers naming Intuit came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
intuit.com is not in Google's top ten for any of the category's searches. In the answers, Intuit takes 0% of first choices and Oracle NetSuite takes 39%.ShowHide
Search and answers
intuit.com is not in Google's top ten for any of the category's searches. In the answers, Intuit takes 0% of first choices and Oracle NetSuite takes 39%.
ShowHideIn search
Google, US estimatesPosition for “erp system”
–
not in the top ten
Position for “erp systems”
–
not in the top ten
- Organic visits to its site
- about 17,049,232 a month
- Searches its site ranks for
- 479,214 · 84,811 in the top three
- Sites linking to it
- 215,423
- Paid Google search
- 38 searches its ads show for, about 1,327 clicks and $37,178 a month (estimate)
In answers
This editionShare of first choices
0%
rank 42 of 73 in ERP systems
Segment leader
39%
Oracle NetSuite
- First choices
- 0 across its categories
- Named in
- 7 answers
- Its own site cited
- in 6 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on intuit.com
6,617
subdomains included
Content
3,701
counted in the table below
Documentation
18
Product · Integration
21 · 41
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,022 | 12 | 2026-09-18 | ||
| News or press | 1,260 | 1 | 2026-07-28 | ||
| Conference or event | 141 | 1 | 2026-09-03 | ||
| Glossary or explainer | 121 | 0 | 2025-07-31 | ||
| Comparison | 50 | 0 | 2025-12-17 | ||
| Case study | 39 | 0 | 2022-08-11 | ||
| Webinar or virtual event | 24 | 0 | 2025-09-15 | ||
| Report or ebook | 21 | 1 | 2026-07-29 | ||
| Template or tool | 21 | 0 | 2022-03-29 | ||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-18Blog ai wont replace salespeople blog
- 2026-09-15Traits top sellers blog
- 2026-09-15Intuit for education student career readiness blog
- 2026-09-14Investing in people growing economic impact blog
- 2026-09-03Intuit cfo sandeep aujla to present at the goldman sachs communacopia technology conference conference or event
- 2026-09-02Best programming language for software engineering blog
How it is countedHide how it is counted
Every page intuit.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Intuit
What the judge wrote, as written, with how often. The vendor table decides that these count as Intuit; a claim can dispute any of them.
Intuit (QuickBooks) 1
Follow Intuit
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Intuit is its own company.ShowHide
The company
Intuit is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The financial platform here to help you prosper, powered by Intuit Intelligence
- For
- consumers, small businesses, and the self-employed
- Customers named
- Johan LamEric EdelsonJacqui PalhegyiSam PraterRozlynn YongJarrett StieberCedric UtleyRia
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Intuit's own pages state, read October 6, 2026: intuit.com, trust.intuit.com, intuit.com/products, intuit.com/blog/hub/customer-stories, intuit.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Intuit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Intuit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Intuit by email, built from the raw record of the edition. It shows:
- where Intuit is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Intuit, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.