20 categories · RankedXero
662Judge labels
75First choices
96Negative labels
12 of 12Models named it
20Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
33% in Account reconciliation for small business buyers
Rank 5 of 79 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 7% of its 30 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business3 of 57
10%47 labels
accepted challenger
Mid-market5 of 79
7%30 labels
accepted challenger
Enterprise10 of 76
5%9 labels
under the label threshold
In ai accounting assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Xero for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| AI accounting assistants | Accounting and close | 7% | 5 of 79 | 7% | 30 | accepted challenger |
| Revenue recognition | Accounting and close | 6% | 6 of 77 | 50% | 8 | under 10 labels · led by Maxio at 15% |
| Fixed asset accounting | Accounting and close | 4% | 9 of 94 | 22% | 9 | under 10 labels · led by Sage Fixed Assets at 29% |
| Account reconciliation | Accounting and close | 4% | 7 of 72 | 17% | 12 | accepted challenger |
| Invoicing software | Receivables and billing | 2% | 7 of 86 | 0% | 26 | accepted challenger |
| Procure-to-pay | Spend and procurement | 2% | 12 of 85 | 25% | 4 | under 10 labels · led by Procurify at 45% |
| Accounting software | Accounting and close | 0% | 9 of 56 | 19% | 43 | accepted challenger |
| Global e-invoicing compliance | Tax and compliance | 0% | 20 of 108 | 6% | 17 | accepted challenger |
| Financial reporting and dashboards | Planning and analysis | 0% | 22 of 133 | 18% | 11 | accepted challenger |
| Accounts payable automation | Spend and procurement | 0% | 12 of 60 | 0% | 6 | under 10 labels · led by Stampli at 19% |
| Lease accounting | Accounting and close | 0% | 21 of 60 | 20% | 5 | under 10 labels · led by FinQuery at 36% |
| Expense management | Spend and procurement | 0% | 22 of 46 | 0% | 3 | under 10 labels · led by Ramp at 34% |
| Financial consolidation | Accounting and close | 0% | 42 of 96 | 0% | 3 | under 10 labels · led by Prophix at 19% |
| Cash application | Receivables and billing | 0% | 40 of 83 | 0% | 2 | under 10 labels · led by HighRadius at 16% |
| Cash flow forecasting | Treasury and cash | 0% | 70 of 86 | 50% | 2 | under 10 labels · led by Agicap at 18% |
| Accounts receivable automation | Receivables and billing | 0% | 73 of 77 | 0% | 1 | under 10 labels · led by Zoho Books at 15% |
| B2B credit management | Receivables and billing | 0% | 50 of 82 | 0% | 1 | under 10 labels · led by Tesorio at 16% |
| Business bill pay | Treasury and cash | 0% | 53 of 69 | 0% | 1 | under 10 labels · led by BILL at 35% |
| Corporate tax provision | Tax and compliance | 0% | 69 of 98 | 0% | 1 | under 10 labels · led by Thomson Reuters ONESOURCE Tax Provision at 26% |
| Financial close management | Accounting and close | 0% | 50 of 68 | 0% | 1 | under 10 labels · led by FloQast at 60% |
Movement
This is the first edition on this tier, so no move can be computed for Xero yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.
By model
How each model treated Xero across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 8 | 5 | 1 | 14 |
| GPT-5.4 mini | 2 | 3 | 2 | 1 | 8 |
| Gemini 3.5 Flash | 2 | 11 | 1 | 5 | 19 |
| Perplexity Sonar | 3 | 7 | 0 | 2 | 12 |
| Grok 4.1 Fast | 1 | 14 | 3 | 7 | 25 |
| Mistral Small | 1 | 7 | 3 | 1 | 12 |
| DeepSeek V4 Flash | 3 | 9 | 4 | 2 | 18 |
| Llama 4 Maverick | 1 | 7 | 6 | 0 | 14 |
| Qwen 3.7 Flash | 0 | 9 | 6 | 3 | 18 |
| Kimi K2 | 1 | 6 | 6 | 1 | 14 |
| GLM 4.7 FlashX | 2 | 8 | 6 | 1 | 17 |
| MiniMax M2.5 | 3 | 8 | 4 | 0 | 15 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct104 labels19
Paraphrase103 labels27
Comparative126 labels26not counted in share
Budget-constrained175 labels24
Scale-constrained43 labels5
Negative111 labels23not counted in share
First choiceAlternativeMentionNegative662 labels in all, every segment counted; 75 of the 124 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Xero if you want unlimited users for the price, or QuickBooks Online if you need more integrations.” MiniMax M2.5 · Revenue recognition · budget prompt · first choice
“Best overall value: Xero ($25/mo) for a clean, dedicated reconciliation view with strong bank‑feed support.” GLM 4.7 FlashX · Account reconciliation · budget prompt · first choice
“the best choice is usually Xero with its fixed-asset features if you want the lowest-cost *simple* option” Perplexity Sonar · Fixed asset accounting · budget prompt · first choice
“Unlimited users on every plan ... the fairest pricing model for teams with multiple people needing access” DeepSeek V4 Flash · Accounting software · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Basic Accounting Tools Without Native RevRec (QuickBooks, Xero) – Avoid for Complex Needs” Grok 4.1 Fast · Revenue recognition · negative prompt · hard negative
“QuickBooks Online and Xero do not offer native, robust revenue recognition engines” Qwen 3.7 Flash · Revenue recognition · negative prompt · hard negative
“graduated past standard Small/Mid-sized Business tools (like QuickBooks Online or Xero)” Qwen 3.7 Flash · Accounting software · scale prompt · hard negative
“Neither QuickBooks nor Xero natively supports full revenue recognition functionality.” Mistral Small · Revenue recognition · negative prompt · hard negative
Named alongside
The products named in the same answers as Xero, over the 662 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Xero was named but was not.
ProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Xero. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 556 of the 662 answers that named Xero and are not a share of its labels.
Domains cited
worldmetrics.org147
softwareadvice.com114
capterra.com113
ramp.com110
fitsmallbusiness.com107
xero.comYour site101
g2.com89
forbes.com87
learn.g2.com87
gitnux.org78
932 of the 1,033 domain citations in answers naming Xero came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Xero
What the judge wrote, as written, with how often. The vendor table decides that these count as Xero; a claim can dispute any of them.
Xero (with JAX) 2Xero Early 2Xero with JAX 2QuickBooks/Xero 1Xero (Growing plan) 1Xero (JAX AI) 1Xero (JAX) 1Xero (with AI features) 1Xero (with Hubdoc) 1Xero (with add-ons) 1Xero + JAX AI Assistant 1Xero Advanced 1Xero Fixed Assets 1Xero add-ons 1Xero's Auto-Reconciliation (JAX AI) 1Xero/QuickBooks AI 1
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Xero's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Xero, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at xero.com is approved on the spot, any other address is reviewed by hand.
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