10 categories · RankedCoupa
614Judge labels
95First choices
207Negative labels
12 of 12Models named it
10Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
54% in Spend management platfor for enterprise buyers
Rank 6 of 127 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 42% of its 33 labels there were negative.
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business149 of 150
0%17 labels
criticized challenger
Mid-market6 of 127
6%33 labels
criticized challenger
Enterprise1 of 61
35%54 labels
endorsed leader
In strategic sourcing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Coupa for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Strategic sourcing | Spend and procurement | 6% | 6 of 127 | 42% | 33 | criticized challenger |
| Supplier management | Spend and procurement | 2% | 18 of 80 | 52% | 46 | criticized challenger |
| Procure-to-pay | Spend and procurement | 2% | 13 of 85 | 47% | 38 | criticized challenger |
| Spend management platforms | Spend and procurement | 0% | 14 of 39 | 33% | 21 | criticized challenger |
| Accounts payable automation | Spend and procurement | 0% | 10 of 60 | 8% | 13 | accepted challenger |
| Corporate travel management | Spend and procurement | 0% | 13 of 60 | 0% | 5 | under 10 labels · led by Navan at 51% |
| Global e-invoicing compliance | Tax and compliance | 0% | 29 of 108 | 0% | 5 | under 10 labels · led by Avalara at 28% |
| Business bill pay | Treasury and cash | 0% | 16 of 69 | 0% | 4 | under 10 labels · led by BILL at 35% |
| Cash application | Receivables and billing | 0% | 56 of 83 | 0% | 1 | under 10 labels · led by HighRadius at 16% |
| Corporate cards | Spend and procurement | 0% | 48 of 63 | 100% | 1 | under 10 labels · led by Ramp at 69% |
Movement
This is the first edition on this tier, so no move can be computed for Coupa yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.
By model
How each model treated Coupa across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 5 | 0 | 7 |
| GPT-5.4 mini | 2 | 4 | 2 | 2 | 10 |
| Gemini 3.5 Flash | 1 | 1 | 2 | 14 | 18 |
| Perplexity Sonar | 2 | 3 | 4 | 3 | 12 |
| Grok 4.1 Fast | 1 | 5 | 5 | 9 | 20 |
| Mistral Small | 1 | 6 | 7 | 1 | 15 |
| DeepSeek V4 Flash | 2 | 2 | 2 | 10 | 16 |
| Llama 4 Maverick | 0 | 2 | 7 | 0 | 9 |
| Qwen 3.7 Flash | 0 | 4 | 6 | 5 | 15 |
| Kimi K2 | 0 | 2 | 4 | 8 | 14 |
| GLM 4.7 FlashX | 0 | 4 | 4 | 9 | 17 |
| MiniMax M2.5 | 1 | 3 | 6 | 4 | 14 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct115 labels33
Paraphrase100 labels32
Comparative151 labels30not counted in share
Budget-constrained76 labels20
Scale-constrained70 labels10
Negative102 labels5not counted in share
First choiceAlternativeMentionNegative614 labels in all, every segment counted; 95 of the 130 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I would recommend Coupa if your priority is a broad, scalable platform for vendor onboarding plus spend/procurement management” Perplexity Sonar · Supplier management · paraphrase prompt · first choice
“I'd start with Procurify if ease of use matters most, or Coupa if you want a more robust long-term procurement platform.” GPT-5.4 mini · Procure-to-pay · paraphrase prompt · first choice
“I'd recommend Coupa if you want a broadly adopted, fast-implementing procurement platform with sourcing capabilities” Perplexity Sonar · Strategic sourcing · paraphrase prompt · first choice
“Consistently tops Gartner's Magic Quadrant for Source-to-Pay suites and is praised for ROI within 90 days” Mistral Small · Procure-to-pay · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Coupa (especially the supplier portal) ... Suppliers frequently complain that the Coupa Supplier Portal is confusing and difficult to navigate” GLM 4.7 FlashX · Supplier management · negative prompt · hard negative
“more enterprise-oriented platforms such as Coupa, SAP Ariba, and similar suites are generally not the best fit for a limited budget” Perplexity Sonar · Procure-to-pay · budget prompt · hard negative
“Multiple issues reported with user interface and navigation... "clunky, poorly designed interface" and unprofessional support” MiniMax M2.5 · Supplier management · negative prompt · hard negative
“are the heavyweight enterprise suites like SAP Ariba and Coupa, which carry heavy costs, complexity, and support headaches” DeepSeek V4 Flash · Procure-to-pay · negative prompt · hard negative
Named alongside
The products named in the same answers as Coupa, over the 614 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa was named but was not.
ProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Coupa. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 500 of the 614 answers that named Coupa and are not a share of its labels.
Domains cited
gartner.com206
g2.com157
learn.g2.com156
worldmetrics.org155
mindsprint.com140
ramp.com104
highradius.com89
softwareconnect.com88
spendflo.com88
softwareadvice.com76
1,259 of the 1,259 domain citations in answers naming Coupa came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Coupa
What the judge wrote, as written, with how often. The vendor table decides that these count as Coupa; a claim can dispute any of them.
Coupa AP Automation 1Coupa BSM 1Coupa Sourcing 1Oracle Coupa 1
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at coupa.com is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.