Every category where a model named Square for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
B2B payment acceptance	Receivables and billing	0%	63 of 91	44%	9	under 10 labels · led by Helcim at 17%
Accounting software	Accounting and close	0%	36 of 56	0%	1	under 10 labels · led by Sage Intacct at 40%

Movement

This is the first edition on this tier, so no move can be computed for Square yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Square across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	2	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	1	2
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 labelNone

Comparative4 labels1not counted in share

Budget-constrained11 labels2

Scale-constrained5 labelsNone

Negative14 labelsNone

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Square provides free POS software and mobile card readers with no monthly fees” Claude Haiku 4.5 · B2B payment acceptance · budget prompt · alternative

“Best all‑in‑one POS + online – Square” GLM 4.7 FlashX · B2B payment acceptance · budget prompt · alternative

“Square \u2013 Best for Simplicity” Kimi K2 · B2B payment acceptance · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you should be cautious about how you interact with the major market leaders (like Stripe, PayPal Business, and Square)” Qwen 3.7 Flash · B2B payment acceptance · negative prompt · soft negative

“High caution | BBB rating of 1.06/5... poor fit for irregular B2B invoicing” DeepSeek V4 Flash · B2B payment acceptance · negative prompt · soft negative

“notorious in the B2B space for sudden account freezes and withheld funds” Gemini 3.5 Flash · B2B payment acceptance · negative prompt · soft negative

“standard flat-rate processors (like Square or PayPal) will overcharge you” Gemini 3.5 Flash · B2B payment acceptance · budget prompt · soft negative

Named alongside

The products named in the same answers as Square, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square was named but was not.

ProductSame answerTook the first choice insteadHead to head

Stripe27 of 381Not in the top three

Melio21 of 382Not in the top three

PayPal20 of 380Not in the top three

BILL18 of 382Not in the top three

Helcim13 of 389Not in the top three

Nickel7 of 383Not in the top three

Adyen7 of 381Not in the top three

Tipalti6 of 380Not in the top three

Wise Business5 of 380Not in the top three

HighRadius4 of 381Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Square. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 27 of the 38 answers that named Square and are not a share of its labels.

Domains cited

factura.ai13

fitsmallbusiness.com13

gartner.com12

nerdwallet.com12

techrepublic.com11

connectpay.com10

wise.com10

highradius.com9

wizcommerce.com9

helcim.com8

107 of the 107 domain citations in answers naming Square came from somebody else's page.

Pages cited

factura.ai/b2b-payment-platforms-small-businesses13

gartner.com/reviews/market/b2b-payments-software12

fitsmallbusiness.com/best-b2b-payment-solutions11

connectpay.com/blog/b2b-payment-platforms10

techrepublic.com/article/best-b2b-payment-processors10

highradius.com/resources/Blog/best-b2b-payment-platforms8

wizcommerce.com/blog/best-b2b-payment-platforms8

alltopbusiness.com/best-b2b-payment-software6

Pages are listed as the models cited them.

Names read as Square

What the judge wrote, as written, with how often. The vendor table decides that these count as Square; a claim can dispute any of them.

Square / Block 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at squareup.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.