Finance AI Index
Index Equity and corporate Cap table management › Carta vs Cake Equity
Cap table management · September 2026 Edition

Carta vs Cake Equity

Eleven of twelve models named Carta first on the direct prompt; zero named Cake Equity. Carta was named by twelve of the twelve models and Cake Equity by eleven and Carta carries 65 labels and Cake Equity 38, so the shares are not directly comparable.

Carta

endorsed leader

Named in three categories this edition.

Cake Equity

accepted challenger

Named in one category this edition.

First-choice share44%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 8; printed, not drawn.
Labels6538A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Carta reading right to left. Rank and label count are printed, not drawn.Qapita was named alongside these two in eight of the twelve direct answers. Carta vs Qapita · Carta vs Eqvista · Carta vs Pulley

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the cap table management page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CartaFirst choices, of twelve modelsCake Equity
Direct1101 against Carta
Paraphrase61
Comparative120
Budget-constrained433 against Carta
Scale-constrained50
Negative0010 against Carta
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Carta and Cake Equity were named in the same answer eighty-eight times, of the 230 answers naming Carta and the 94 naming Cake Equity. In those answers Cake Equity took the first choice fifteen times and Carta thirty-six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Carta and Cake Equity stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Carta Cake Equity first choice named as an alternative argued againstblank: not namedEach cell is one answer, Carta on the left and Cake Equity on the right.

The direct prompt

The plain question, one answer per model, grouped by where Carta and Cake Equity stood in it.

Carta first, Cake Equity an alternative

11 of 12 modelsCake Equity was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Carta alternatives: Cake Equity, Pulley, Qapita
GPT-5.4 miniCarta alternatives: Eqvista, Ledgy, Shareworks
Gemini 3.5 FlashCarta alternatives: ClosingWell, Ledgy, Pulley, Qapita
Perplexity SonarCarta alternatives: Qapita
Grok 4.1 FastCarta alternatives: Ledgy, Pulley
Mistral SmallCarta, Qapita
DeepSeek V4 FlashCarta, Qapita alternatives: Ledgy
Llama 4 MaverickCarta, Pulley, Qapita
Qwen 3.7 FlashCarta alternatives: Pulley, Qapita
Kimi K2Carta alternatives: Cake Equity, Eqvista, Ledgy, Pulley
MiniMax M2.5Carta, Shareworks alternatives: EquityZen, Ledgy

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GLM 4.7 FlashXQapita alternatives: Cake Equity, Capshare, Mantle, Pulley

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Cake Equity leads by four points.
Cake Equity20%#2 of 6
Carta16%#4 of 6
The full small business standing →
Mid-marketThe figures above
The order flips: Carta leads at mid-market.
Carta44%#1 of 8
Cake Equity7%#5 of 8
The full mid-market standing →
Enterprise
Carta leads by thirty-four points.
Carta34%#1 of 9
Cake Equity0%#9 of 9
The full enterprise standing →

What the models said about Carta

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Skip enterprise tools like Carta's paid plans (Build/Grow can run $3,000–$12,000/year” DeepSeek V4 Flash · budget prompt · hard negative
“Several industry voices explicitly recommend *not* working with Carta.” Kimi K2 · negative prompt · hard negative
“Avoid Carta for core trust reasons” DeepSeek V4 Flash · negative prompt · hard negative
“Carta (Scale/Enterprise Tier): The institutional default... highly capable for late-stage secondary transactions, but it is also the most expensive and has faced scrutiny over aggressive pricing hikes.” Gemini 3.5 Flash · scale prompt · first choice
“The industry standard... the platform that virtually every institutional investor, auditor, and law firm recognizes as the *authoritative* equity record.” DeepSeek V4 Flash · comparative prompt · first choice
“Institutional trust & full compliance depth | Carta... you'll likely end up there for credibility and compliance depth despite the cost” DeepSeek V4 Flash · direct prompt · first choice

What the models said about Cake Equity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Qapita (for its global, audit‑ready, mid‑market focus) and Cake Equity (for intuitive UX and transparent pricing) are both strong starting points” GLM 4.7 FlashX · paraphrase prompt · first choice
“The best cap table management software for a company with a limited budget is Cake Equity, which offers a free starting point” Llama 4 Maverick · budget prompt · first choice
“the best cap table management software is usually Cake Equity if you want a free starter tier” Perplexity Sonar · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.