3 categories · RankedCarta
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 44% | 1 of 41 | 22% | 65 | endorsed leader |
| Board and investor reporting | Planning and analysis | 9% | 3 of 97 | 12% | 8 | under 10 labels · led by OnBoard at 25% |
| Entity management | Equity and corporate | 3% | 8 of 87 | 0% | 8 | under 10 labels · led by Athennian at 18% |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 1 | 4 |
| GPT-5.4 mini | 3 | 1 | 0 | 2 | 6 |
| Gemini 3.5 Flash | 4 | 0 | 0 | 2 | 6 |
| Perplexity Sonar | 2 | 1 | 0 | 1 | 4 |
| Grok 4.1 Fast | 5 | 3 | 0 | 1 | 9 |
| Mistral Small | 4 | 0 | 3 | 1 | 8 |
| DeepSeek V4 Flash | 5 | 3 | 0 | 2 | 10 |
| Llama 4 Maverick | 2 | 2 | 2 | 0 | 6 |
| Qwen 3.7 Flash | 4 | 1 | 0 | 2 | 7 |
| Kimi K2 | 5 | 2 | 0 | 1 | 8 |
| GLM 4.7 FlashX | 3 | 1 | 0 | 1 | 5 |
| MiniMax M2.5 | 4 | 2 | 1 | 1 | 8 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Carta (Scale/Enterprise Tier): The institutional default... highly capable for late-stage secondary transactions, but it is also the most expensive and has faced scrutiny over aggressive pricing hikes.” Gemini 3.5 Flash · Cap table management · scale prompt · first choice
“I'd suggest starting with Carta if you need comprehensive equity and investor management, or Aleph if your priority is streamlining board reporting” MiniMax M2.5 · Board · paraphrase prompt · first choice
“The industry standard... the platform that virtually every institutional investor, auditor, and law firm recognizes as the *authoritative* equity record.” DeepSeek V4 Flash · Cap table management · comparative prompt · first choice
“Institutional trust & full compliance depth | Carta... you'll likely end up there for credibility and compliance depth despite the cost” DeepSeek V4 Flash · Cap table management · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip enterprise tools like Carta's paid plans (Build/Grow can run $3,000–$12,000/year” DeepSeek V4 Flash · Cap table management · budget prompt · hard negative
“Several industry voices explicitly recommend *not* working with Carta.” Kimi K2 · Cap table management · negative prompt · hard negative
“Avoid Carta for core trust reasons” DeepSeek V4 Flash · Cap table management · negative prompt · hard negative
“High costs... complaints of 4x rate hikes, opaque billing, and cancellation friction... Trust issues... early startups often find it overkill and pricey.” Grok 4.1 Fast · Cap table management · negative prompt · soft negative
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 197 of the 230 answers that named Carta and are not a share of its labels.
Domains cited
719 of the 779 domain citations in answers naming Carta came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Carta
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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Carta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Carta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
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