Carta vs Pulley
Eleven of twelve models named Carta first on the direct prompt; one named Pulley. Both were named by all twelve models and Carta carries 65 labels and Pulley 56, so the shares are not directly comparable.
Named in three categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the cap table management page.
By framing
CartaFirst choices, of twelve modelsPulley
Across every category in the September 2026 Edition, Carta and Pulley were named in the same answer 161 times, of the 230 answers naming Carta and the 168 naming Pulley. In those answers Pulley took the first choice twenty-seven times and Carta fifty.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | |
Carta Pulley first choice named as an alternative argued againstblank: not namedEach cell is one answer, Carta on the left and Pulley on the right.The direct prompt
Both were the first choice
1 of 12 modelsThe answer named them together, and the judge labeled each a first choice.Carta first, Pulley an alternative
10 of 12 modelsPulley was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Carta44%#1 of 8Pulley8%#4 of 8What the models said about Carta
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Skip enterprise tools like Carta's paid plans (Build/Grow can run $3,000–$12,000/year” DeepSeek V4 Flash · budget prompt · hard negative
“Several industry voices explicitly recommend *not* working with Carta.” Kimi K2 · negative prompt · hard negative
“Avoid Carta for core trust reasons” DeepSeek V4 Flash · negative prompt · hard negative
“Carta (Scale/Enterprise Tier): The institutional default... highly capable for late-stage secondary transactions, but it is also the most expensive and has faced scrutiny over aggressive pricing hikes.” Gemini 3.5 Flash · scale prompt · first choice
“The industry standard... the platform that virtually every institutional investor, auditor, and law firm recognizes as the *authoritative* equity record.” DeepSeek V4 Flash · comparative prompt · first choice
“Institutional trust & full compliance depth | Carta... you'll likely end up there for credibility and compliance depth despite the cost” DeepSeek V4 Flash · direct prompt · first choice
What the models said about Pulley
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“When to avoid: Immediately if considering now—migrate risks data loss or disruption... obsolete.” Grok 4.1 Fast · negative prompt · hard negative
“you should avoid Pulley and look at the following highly rated, cost-effective alternatives” Gemini 3.5 Flash · budget prompt · hard negative
“A notable alternative, but Pulley is now shutting down (announced September 2026)” MiniMax M2.5 · negative prompt · hard negative
“Stick with well-reviewed, scalable platforms like Pulley, AngelList Equity, or Cake Equity for early-stage companies.” Mistral Small · negative prompt · first choice
“### 1. The Modern Disruptor: Pulley ... *Long-term Private/Hypergrowth?* Go with Pulley (best efficiency/UX).” Qwen 3.7 Flash · paraphrase prompt · first choice
“Pulley = best modeling and affordability for early founders, but less institutional weight.” DeepSeek V4 Flash · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.