Finance AI Index

Index › Vendors › Puzzle · September 2026 Edition

2 categories · Named, not ranked

Puzzle

24Judge labels

2First choices

4Negative labels

8 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Puzzle was named 7 times in AI accounting assistants and 1 other category, where Sage Intacct led with 25%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business10 of 57

under the label threshold

Mid-market26 of 79

under the label threshold

Enterprise68 of 76

under the label threshold

In ai accounting assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Puzzle for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
AI accounting assistants	Accounting and close	0%	26 of 79	17%	6	under 10 labels · led by Sage Intacct at 25%
Revenue recognition	Accounting and close	0%	45 of 77	0%	1	under 10 labels · led by Maxio at 15%

Movement

This is the first edition on this tier, so no move can be computed for Puzzle yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Puzzle across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels2

Paraphrase4 labelsNone

Comparative3 labels3not counted in share

Budget-constrained7 labelsNone

Scale-constrained2 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 2 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For quick setup with basic AI automation: Puzzle ($30/mo)” GLM 4.7 FlashX · AI accounting assistants · budget prompt · alternative

“Puzzle (Puzzle.io): Best Modern Stack for Stripe Users” Gemini 3.5 Flash · Revenue recognition · budget prompt · alternative

“followed by Puzzle or Bookeeping.ai” DeepSeek V4 Flash · AI accounting assistants · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“AI-native ledgers (Digits, Puzzle) — best for startups, not a 500-person org” DeepSeek V4 Flash · AI accounting assistants · scale prompt · soft negative

Named alongside

The products named in the same answers as Puzzle, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Puzzle was named but was not.

ProductSame answerTook the first choice insteadHead to head

Xero16 of 242Not in the top three

QuickBooks Online16 of 240Not in the top three

Sage Intacct8 of 240Not in the top three

Zoho Books7 of 244Not in the top three

Digits7 of 240Not in the top three

Maxio7 of 240Not in the top three

Oracle NetSuite7 of 240Not in the top three

TrueRev6 of 241Not in the top three

Truewind6 of 240Not in the top three

Zeni6 of 240Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Puzzle. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 24 answers that named Puzzle and are not a share of its labels.

Domains cited

dualentry.com9

intuit.com6

jupid.com5

startupowl.com5

usecarly.com5

articsledge.com4

gotofu.com4

growthy.com4

bestaiaccounting.com3

fathomhq.com3

Forty-eight of the forty-eight domain citations in answers naming Puzzle came from somebody else's page.

Pages cited

dualentry.com/blog/best-ai-accounting-software6

intuit.com/blog/innovative-thinking/best-ai-accounting-software-tools6

jupid.com/blog/best-ai-bookkeeping-tools-20265

startupowl.com/setup/ai-bookkeeping-for-small-business5

usecarly.com/blog/ai-accounting-software5

fathomhq.com/blog/best-ai-accounting-tools-what-to-use-and-why3

gotofu.com/blog/best-ai-bookkeeping-software3

weareocta.com/resources/best/ai-bookkeeping-software-for-small-firms3

Pages are listed as the models cited them.

Names read as Puzzle

What the judge wrote, as written, with how often. The vendor table decides that these count as Puzzle; a claim can dispute any of them.

Puzzle (Puzzle.io) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Puzzle's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Puzzle, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at puzzle.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.