QuickBooks · 18 categories · RankedQuickBooks Online
564Judge labels
109First choices
134Negative labels
12 of 12Models named it
18Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
51% in Accounting software for small business buyers
Rank 4 of 72 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 13% of its 15 labels there were negative.
By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 74
39%60 labels
endorsed leader
Mid-market4 of 72
10%15 labels
accepted challenger
Enterprise49 of 61
0%1 label
under the label threshold
In account reconciliation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named QuickBooks Online for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Account reconciliation | Accounting and close | 10% | 4 of 72 | 13% | 15 | accepted challenger |
| Revenue recognition | Accounting and close | 6% | 5 of 77 | 41% | 17 | criticized challenger |
| Cash application | Receivables and billing | 2% | 14 of 83 | 0% | 4 | under 10 labels · led by HighRadius at 16% |
| Financial reporting and dashboards | Planning and analysis | 2% | 14 of 133 | 25% | 12 | criticized challenger |
| AI accounting assistants | Accounting and close | 0% | 15 of 79 | 22% | 36 | accepted challenger |
| Accounting software | Accounting and close | 0% | 12 of 56 | 46% | 35 | criticized challenger |
| Global e-invoicing compliance | Tax and compliance | 0% | 24 of 108 | 23% | 13 | accepted challenger |
| Expense management | Spend and procurement | 0% | 24 of 46 | 20% | 5 | under 10 labels · led by Ramp at 34% |
| Accounts receivable automation | Receivables and billing | 0% | 35 of 77 | 0% | 3 | under 10 labels · led by Zoho Books at 15% |
| Cash flow forecasting | Treasury and cash | 0% | 77 of 86 | 67% | 3 | under 10 labels · led by Agicap at 18% |
| Business bill pay | Treasury and cash | 0% | 57 of 69 | 50% | 2 | under 10 labels · led by BILL at 35% |
| Financial close management | Accounting and close | 0% | 29 of 68 | 0% | 2 | under 10 labels · led by FloQast at 60% |
| Financial consolidation | Accounting and close | 0% | 58 of 96 | 0% | 2 | under 10 labels · led by Prophix at 19% |
| B2B credit management | Receivables and billing | 0% | 48 of 82 | 0% | 1 | under 10 labels · led by Tesorio at 16% |
| Contractor payments | Spend and procurement | 0% | 40 of 83 | 0% | 1 | under 10 labels · led by Deel at 27% |
| Corporate tax provision | Tax and compliance | 0% | 54 of 98 | 0% | 1 | under 10 labels · led by Thomson Reuters ONESOURCE Tax Provision at 26% |
| Procure-to-pay | Spend and procurement | 0% | 55 of 85 | 0% | 1 | under 10 labels · led by Procurify at 45% |
| Supplier management | Spend and procurement | 0% | 45 of 80 | 0% | 1 | under 10 labels · led by Procurify at 26% |
Movement
This is the first edition on this tier, so no move can be computed for QuickBooks Online yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.
By model
How each model treated QuickBooks Online across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 5 | 0 | 11 |
| GPT-5.4 mini | 3 | 1 | 1 | 4 | 9 |
| Gemini 3.5 Flash | 3 | 6 | 3 | 11 | 23 |
| Perplexity Sonar | 3 | 4 | 0 | 3 | 10 |
| Grok 4.1 Fast | 2 | 9 | 1 | 11 | 23 |
| Mistral Small | 2 | 4 | 1 | 1 | 8 |
| DeepSeek V4 Flash | 2 | 4 | 5 | 1 | 12 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 3 | 3 | 5 | 4 | 15 |
| Kimi K2 | 4 | 4 | 2 | 3 | 13 |
| GLM 4.7 FlashX | 2 | 6 | 3 | 4 | 15 |
| MiniMax M2.5 | 3 | 3 | 4 | 1 | 11 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct87 labels41
Paraphrase84 labels37
Comparative106 labels56not counted in share
Budget-constrained159 labels22
Scale-constrained37 labels9
Negative91 labels14not counted in share
First choiceAlternativeMentionNegative564 labels in all, every segment counted; 109 of the 179 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“QuickBooks remains the "safe default" in the US because nearly every accountant and bookkeeper already uses it, with the largest app integration ecosystem.” Kimi K2 · Accounting software · comparative prompt · first choice
“The market share leader. It is the industry standard... A standard Small Business | QuickBooks Online | Largest ecosystem” Qwen 3.7 Flash · Accounting software · comparative prompt · first choice
“For most small businesses, QuickBooks with Intuit Intelligence offers the best balance of affordability and AI capability.” Qwen 3.7 Flash · AI accounting assistants · comparative prompt · first choice
“### 1. QuickBooks Payments / QuickBooks Online (~$22-80/month) - Best for: Small businesses already using QuickBooks” Kimi K2 · Cash application · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“QuickBooks Online (Intuit) – Highest Caution (Risk Score: 54/100)... Avoid if: You need reliable support or stable pricing” Grok 4.1 Fast · Accounting software · negative prompt · hard negative
“do not offer native, robust revenue recognition engines that meet full GAAP standards out-of-the-box ... Why to Avoid” Qwen 3.7 Flash · Revenue recognition · negative prompt · hard negative
“your company has graduated past standard Small/Mid-sized Business tools (like QuickBooks Online or Xero)” Qwen 3.7 Flash · Accounting software · scale prompt · hard negative
“Basic Accounting Tools Without Native RevRec (QuickBooks, Xero) – Avoid for Complex Needs” Grok 4.1 Fast · Revenue recognition · negative prompt · hard negative
Named alongside
The products named in the same answers as QuickBooks Online, over the 554 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and QuickBooks Online was named but was not.
ProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named QuickBooks Online. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 459 of the 554 answers that named QuickBooks Online and are not a share of its labels.
Domains cited
worldmetrics.org118
ramp.com102
learn.g2.com86
fitsmallbusiness.com83
numeric.io76
dualentry.com75
quickbooks.intuit.com72
g2.com71
softwareadvice.com67
highradius.com63
813 of the 813 domain citations in answers naming QuickBooks Online came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as QuickBooks Online
What the judge wrote, as written, with how often. The vendor table decides that these count as QuickBooks Online; a claim can dispute any of them.
QuickBooks 27QuickBooks Online Advanced 15QuickBooks Online (Intuit) 3QuickBooks Online (QBO) 3QuickBooks Online (with Intuit Assist) 2QuickBooks Online Simple Start 2Intuit Assist 1Intuit QuickBooks Online (QBO) 1Intuit QuickBooks with AI (Intuit Assist) 1QuickBooks (Simple Start) 1QuickBooks + Intuit Assist 1QuickBooks + Intuit Intelligence 1QuickBooks AI 1QuickBooks AI / Intuit Assist 1QuickBooks Advanced 1QuickBooks Online (Essentials or Plus) 1QuickBooks Online / Intuit Assist 1QuickBooks Online / Intuit Intelligence 1QuickBooks Online Advanced (Intuit Assist) 1QuickBooks Online Essentials 1QuickBooks Online Plus 1QuickBooks Online Solopreneur 1QuickBooks Online Starter 1QuickBooks Payments / QuickBooks Online 1
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