Every category where a model named Wells Fargo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business banking	Treasury and cash	0%	78 of 78	47%	19	criticized challenger
Corporate cards	Spend and procurement	0%	58 of 63	100%	1	under 10 labels · led by Ramp at 69%
Cross-border payments and FX	Treasury and cash	0%	66 of 83	100%	1	under 10 labels · led by Wise Business at 35%

Movement

This is the first edition on this tier, so no move can be computed for Wells Fargo yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Wells Fargo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	2
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	2	2
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	2	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	3	2	5
Kimi K2	1	1	1	3
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels1

Paraphrase1 labelNone

Comparative14 labelsNone

Budget-constrained4 labels1

Scale-constrained5 labelsNone

Negative27 labelsNone

First choiceAlternativeMentionNegative59 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“commercial banking relationship (Chase, BofA, Wells Fargo, US Bank, HSBC)” DeepSeek V4 Flash · Business banking · direct prompt · alternative

“Good credit facilities and local support” MiniMax M2.5 · Business banking · direct prompt · alternative

“Personalized branch service” Kimi K2 · Business banking · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Consistently ranked near the bottom of major customer satisfaction indexes, Wells Fargo carries historical baggage from massive regulatory scandals” Gemini 3.5 Flash · Business banking · negative prompt · hard negative

“Wells Fargo has high unresolved complaints, several recent high-profile scandals and settlements with the Consumer Financial Protection Bureau” Claude Haiku 4.5 · Business banking · negative prompt · hard negative

“Wells Fargo was hit with massive fines for opening millions of fraudulent accounts and has been criticized for poor customer service.” Claude Haiku 4.5 · Corporate cards · negative prompt · hard negative

“it is often safer to avoid the two largest players (Wells Fargo and Citi) due to systemic customer service issues” Qwen 3.7 Flash · Business banking · negative prompt · hard negative

Named alongside

The products named in the same answers as Wells Fargo, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wells Fargo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bank of America43 of 583Not in the top three

Chase Business Banking39 of 5810Not in the top three

Mercury29 of 586Not in the top three

Citibank21 of 582Not in the top three

Brex20 of 583Not in the top three

Bluevine16 of 584Not in the top three

Relay16 of 580Not in the top three

Novo15 of 582Not in the top three

PNC Bank11 of 581Not in the top three

Ramp9 of 583Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Wells Fargo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 45 of the 58 answers that named Wells Fargo and are not a share of its labels.

Domains cited

nerdwallet.com22

forbes.com20

rho.co15

ethicalconsumer.org14

finder.com13

reddit.com13

airwallex.com12

found.com12

handelsblatt.com12

thepennyhoarder.com10

143 of the 143 domain citations in answers naming Wells Fargo came from somebody else's page.

Pages cited

ethicalconsumer.org/money-finance/shopping-guide/ethical-business-banking14

handelsblatt.com/geschaeftskonto/vergleich12

forbes.com/financial-services/best-business-checking-accounts11

thepennyhoarder.com/bank-accounts/worst-banks10

backbase.com/blog/top-business-banking-platform-providers9

found.com/resources/business-banking/best-business-bank-accounts-growing-businesses-employ9

rho.co/blog/best-online-business-bank-accounts9

forbes.com/advisor/banking/best-business-bank-accounts8

Pages are listed as the models cited them.

Names read as Wells Fargo

What the judge wrote, as written, with how often. The vendor table decides that these count as Wells Fargo; a claim can dispute any of them.

Wells Fargo Business Banking 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wells Fargo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wells Fargo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at wellsfargo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.