Every category where a model named Novo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business banking	Treasury and cash	5%	7 of 78	5%	19	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Novo yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Novo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	1	1	0	1	3
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	2	0	0	0	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	2	1	0	3
Kimi K2	0	0	2	0	2
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels2

Paraphrase3 labelsNone

Comparative17 labels1not counted in share

Budget-constrained14 labels5

Scale-constrained5 labels1

Negative6 labelsNone

First choiceAlternativeMentionNegative52 labels in all, every segment counted; 8 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Novo: Best for Simple, 100% Fee-Free Banking ... Choose Novo if you want an all-around free account with great integrations and ATM fee refunds.” Gemini 3.5 Flash · Business banking · budget prompt · first choice

“Start with Bluevine or Novo—open online in minutes with EIN/SSN.” Grok 4.1 Fast · Business banking · budget prompt · first choice

“For US solos: Novo/Bluevine.” Grok 4.1 Fast · Business banking · comparative prompt · first choice

“Bluevine and Novo offer small business checking accounts with no monthly maintenance fees and no minimum balance requirements” Claude Haiku 4.5 · Business banking · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“neobanks (such as Mercury, Bluevine, or Novo) rely heavily on automated fraud-detection algorithms” Gemini 3.5 Flash · Business banking · negative prompt · soft negative

Named alongside

The products named in the same answers as Novo, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Novo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Mercury44 of 529Not in the top three

Bluevine42 of 5210Not in the top three

Relay35 of 525Not in the top three

Chase Business Banking33 of 523Not in the top three

Bank of America20 of 521Not in the top three

Wells Fargo15 of 520Not in the top three

Found14 of 521Not in the top three

Axos Bank13 of 521Not in the top three

Brex11 of 523Not in the top three

U.S. Bank11 of 521Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Novo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 38 of the 52 answers that named Novo and are not a share of its labels.

Domains cited

nerdwallet.com28

finder.com27

handelsblatt.com25

found.com24

airwallex.com22

forbes.com18

bluevine.com16

smallbusinesstools.org16

rho.co13

wise.com13

202 of the 202 domain citations in answers naming Novo came from somebody else's page.

Pages cited

handelsblatt.com/geschaeftskonto/vergleich25

found.com/resources/business-banking/best-business-bank-accounts-small-business24

smallbusinesstools.org/guides/best-business-bank-accounts16

finder.com/business-banking/banks-for-small-business14

forbes.com/financial-services/best-business-checking-accounts13

finder.com/business-banking12

nerdwallet.com/business/banking/best/types12

airwallex.com/en-us/blog/compare-business-bank-accounts11

Pages are listed as the models cited them.

Names read as Novo

What the judge wrote, as written, with how often. The vendor table decides that these count as Novo; a claim can dispute any of them.

Novo Business Checking 3Novo / Found 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Novo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Novo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at novo.co is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.