Every category where a model named Double for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Financial close management	Accounting and close	2%	8 of 68	0%	4	under 10 labels · led by FloQast at 60%
AI accounting assistants	Accounting and close	0%	36 of 79	0%	1	under 10 labels · led by Sage Intacct at 25%

Movement

This is the first edition on this tier, so no move can be computed for Double yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Double across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase5 labels2

Comparative5 labels5not counted in share

Budget-constrained3 labels1

Scale-constrained1 labelNone

Negative3 labelsNone

First choiceAlternativeMentionNegative23 labels in all, every segment counted; 3 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with Double if you need a balanced mix of affordability and automation.” Qwen 3.7 Flash · Financial close manageme · budget prompt · first choice

“Double (formerly Keeper) - $10 per client/month (best for low client counts)” MiniMax M2.5 · AI accounting assistants · budget prompt · alternative

“Double: Starts at roughly $10–$50 per client per month.” GLM 4.7 FlashX · Financial close manageme · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Double, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Double was named but was not.

ProductSame answerTook the first choice insteadHead to head

Numeric20 of 236Not in the top three

FloQast20 of 231Not in the top three

BlackLine15 of 230Not in the top three

Workiva5 of 230Not in the top three

Easy Month End4 of 230Not in the top three

PivotXL3 of 232Not in the top three

Xero3 of 232Not in the top three

QuickBooks Online3 of 231Not in the top three

Datarails3 of 230Not in the top three

DOKKA Close2 of 232Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Double. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 19 of the 23 answers that named Double and are not a share of its labels.

Domains cited

numeric.io18

doublehq.comYour site17

dokka.com13

learn.g2.com11

capterra.com6

financial-cents.com6

financecopilothq.com5

floqast.com5

worldmetrics.org5

g2.com4

Seventy-three of the ninety domain citations in answers naming Double came from somebody else's page.

Pages cited

numeric.io/blog/financial-close-software18

learn.g2.com/best-financial-close-software11

dokka.com/best-financial-close-software-for-small-businesses10

doublehq.com/blog/6-best-close-management-tools-internal-finance-teams10

doublehq.com/blog/best-close-management-systems-for-finance-teams10

numeric.io/blog/floqast-pricing7

financial-cents.com/resources/articles/best-month-end-close-software6

doublehq.com/5

Pages are listed as the models cited them.

Names read as Double

What the judge wrote, as written, with how often. The vendor table decides that these count as Double; a claim can dispute any of them.

Double (formerly Keeper) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Double's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Double, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at doublehq.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.