Finance AI Index

Index › Products › Marqeta · October 2026 Edition

1 category · Named, not ranked

Marqeta

15Judge labels

0First choices

2Negative labels

8 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Marqeta was named 6 times in Embedded payments, where Stripe Connect led with 53%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business75 of 96

under the label threshold

Mid-market19 of 110

under the label threshold

Enterprise11 of 86

under the label threshold

In embedded payments · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Marqeta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded payments platforms	Receivables and billing	0%	19 of 110	0%	6	under 10 labels · led by Stripe Connect at 53%

Movement

This is the first edition on this tier, so no move can be computed for Marqeta yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Marqeta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative11 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative2 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best-in-class for card issuing with granular, real-time control over card behavior.” Kimi K2 · Embedded payments · comparative prompt · alternative

“Need to issue your own cards? → Marqeta or Unit” DeepSeek V4 Flash · Embedded payments · comparative prompt · alternative

“The global gold standard for embedded card issuing.” Gemini 3.5 Flash · Embedded payments · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Marqeta, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Marqeta was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe Connect13 of 159Not among the top eight

Adyen for Platforms13 of 153Not among the top eight

Finix9 of 150Not among the top eight

Checkout.com6 of 150Not among the top eight

Unit6 of 150Not among the top eight

Square4 of 150Not among the top eight

Tilled4 of 150Not among the top eight

Treasury Prime4 of 150Not among the top eight

Airwallex3 of 150Not among the top eight

Rainforest3 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Marqeta. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 15 answers that named Marqeta and are not a share of its labels.

Domains cited

whop.com10

lendflow.com9

londonlovesbusiness.com9

guideflow.com8

stripe.com8

finix.com7

fintechspecs.com6

fiska.com6

zendikt.com6

dashdevs.com5

Seventy-four of the seventy-four domain citations in answers naming Marqeta came from somebody else's page.

Pages cited

lendflow.com/post/best-embedded-finance-platforms9

londonlovesbusiness.com/the-10-best-embedded-payment-solutions-for-software-companies9

guideflow.com/blog/embedded-payments-software8

whop.com/blog/embedded-payments-platforms8

whop.com/blog/embedded-finance-providers7

fiska.com/blog/best-embedded-payment-solutions-for-saas6

zendikt.com/top-10-embedded-payments-software6

dashdevs.com/blog/embedded-finance-companies5

Pages are listed as the models cited them.

Search and answers

marqeta.com is not in Google's top ten for any of the category's searches. In the answers, Marqeta takes 0% of first choices and Stripe Connect takes 53%.

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In search

Google, US estimates

Position for “embedded payments platform”

–

not in the top ten

Position for “embedded payments platforms”

–

not in the top ten

Searches for its name, Google: 8,100 a month (“marqeta”)
AI search demand for its name, est.: 250 a month
Organic visits to its site: about 7,407 a month
Searches its site ranks for: 583 · 103 in the top three
Sites linking to it: 3,746
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

45 ads · 33 image, 8 text, 4 video · 3 shown in the last 30 days

First shown October 2024, as Marqeta Inc, verified. Ads started 2025-11 to 2026-10: 33 in the year, 12 before. 40 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 19 of 110 in embedded payments

Segment leader

53%

Stripe Connect

First choices: 0 across its categories
Named in: 15 answers
Its own site cited: in 14 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on marqeta.com

810

subdomains included

Content

710

counted in the table below

Documentation

Product · Integration

12 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	673	13	2026-10-01	Expense management, Corporate cards
Webinar or virtual event	12	0	2026-06-02
Case study	10	0	2026-03-26
Report or ebook	4	0	2024-07-09
Comparison	4	0	2026-01-21
News or press	4	3	2026-09-09
Podcast or video	2	0	2021-04-22
Glossary or explainer	1	0	2023-03-08

Most recent

2026-10-01The foundation the worlds leading payment programs are built on blog
2026-09-28Marqeta unifies card and non card payments on a single platform blog
2026-09-17Disputes and chargebacks explained what it takes to manage them at scale blog
2026-09-09Bvnk and marqeta partner power stablecoin card infrastructure news or press
2026-08-31What your b2b software customers are doing right now and why its a payments problem blog
2026-08-26Your platform has a revenue leak you havent noticed yet blog

How it is countedHide how it is counted

Every page marqeta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Marqeta

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Marqeta is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Enterprise-grade issuing and payment processing platform
marqeta.com
For: enterprises
marqeta.com
Certifications: Payment Card Industry Data Security Standard (PCI DSS)AICPA Systems and Organization Control SOC 1 and SOC 2 Trust Services criteria for Security, Availability and ConfidentialityISO/IEC 27001PCI DSSPCI 3DSGDPRSOC 1 Type 2SOC 2 Type 2
Customers named: RampDoorDashAffirmKlarnaMossGiftbitKatapultCustodia
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Marqeta's own pages state, read October 5, 2026: marqeta.com, trust.marqeta.com, marqeta.com/platform/debit, marqeta.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Marqeta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Marqeta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Marqeta by email, built from the raw record of the edition. It shows:

where Marqeta is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Marqeta, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.