Every category where a model named Tilled for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded payments platforms	Receivables and billing	4%	4 of 110	0%	14	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Tilled yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Tilled across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	2	1	3
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	1	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	2	3
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase14 labels3

Comparative10 labelsNone

Budget-constrained7 labelsNone

Scale-constrained2 labels1

Negative2 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tilled / Payabli are the most frequently recommended mid-market PFaaS options” Muse Glimmer 30B · Embedded payments · paraphrase prompt · first choice

“Recommended: Tilled (for most mid-sized B2B SaaS)” DeepSeek V4 Flash · Embedded payments · paraphrase prompt · first choice

“Tilled is well suited for early-to-mid-stage B2B software companies that want to monetize payments quickly” Claude Haiku 4.5 · Embedded payments · paraphrase prompt · alternative

“PFaaS optimized for margins/compliance... Wins vs. Stripe on unit economics for mid-scale.” Grok 4.1 Fast · Embedded payments · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Tilled, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tilled was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe Connect40 of 4224Compare →

Finix36 of 425Compare →

Adyen for Platforms26 of 425Compare →

Rainforest19 of 423Compare →

Stax Connect11 of 420Not among the top eight

Payabli8 of 421Not among the top eight

Worldpay for Platforms8 of 421Not among the top eight

Payrix6 of 420Not among the top eight

Helcim4 of 420Not among the top eight

Marqeta4 of 420Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tilled. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 42 answers that named Tilled and are not a share of its labels.

Domains cited

whop.com31

finix.com27

sourceforge.net27

fintechspecs.com25

fiska.com25

guideflow.com24

zendikt.com24

londonlovesbusiness.com23

stripe.com21

swipesum.com20

247 of the 247 domain citations in answers naming Tilled came from somebody else's page.

Pages cited

whop.com/blog/embedded-payments-platforms26

zendikt.com/top-10-embedded-payments-software24

guideflow.com/blog/embedded-payments-software23

londonlovesbusiness.com/the-10-best-embedded-payment-solutions-for-software-companies23

swipesum.com/insights/best-embedded-payments-payfac-as-a-service-companies20

fintechspecs.com/blog/embedded-payments-providers-b2b-saas19

fiska.com/blog/best-embedded-payment-solutions-for-saas19

lendflow.com/post/best-embedded-finance-platforms19

Pages are listed as the models cited them.

Search and answers

tilled.com is not in Google's top ten for any of the category's searches. In the answers, Tilled takes 4% of first choices and Stripe Connect takes 53%.

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In search

Google, US estimates

Position for “embedded payments platform”

–

not in the top ten

Position for “embedded payments platforms”

–

not in the top ten

Searches for its name, Google: 5,400 a month (“tilled”)
AI search demand for its name, est.: 44,347 a month
Organic visits to its site: about 2,228 a month
Searches its site ranks for: 66 · 7 in the top three
Sites linking to it: 653
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 4 of 110 in embedded payments

Segment leader

53%

Stripe Connect

First choices: 4 across its categories
Named in: 42 answers
Its own site cited: in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Tilled

What the judge wrote, as written, with how often. The vendor table decides that these count as Tilled; a claim can dispute any of them.

Tilled / Rainforest QI 1Tilled / Worldpay for Platforms 1

Follow Tilled

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Tilled is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Top PayFac Platform for Embedded Payment Processing
tilled.com
For: software companies
tilled.com
Free plan or trial: Free Sandbox Access tilled.com
Certifications: Validated Level 1 PCI Compliant Service Provider
Hosting: the U.S. and Canada
Not stated on the pages read: Price, starting price, integrations, customers

What Tilled's own pages state, read October 5, 2026: tilled.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tilled's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tilled, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Tilled by email, built from the raw record of the edition. It shows:

where Tilled is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Tilled, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.