Every category where a model named FreshBooks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
AI accounting assistants	Accounting and close	2%	10 of 79	0%	14	accepted challenger
Invoicing software	Receivables and billing	0%	19 of 86	30%	30	criticized challenger
Accounting software	Accounting and close	0%	10 of 56	8%	24	accepted challenger
Accounts receivable automation	Receivables and billing	0%	19 of 77	0%	7	under 10 labels · led by Zoho Books at 15%
Global e-invoicing compliance	Tax and compliance	0%	27 of 108	0%	6	under 10 labels · led by Avalara at 28%
Financial reporting and dashboards	Planning and analysis	0%	26 of 133	0%	5	under 10 labels · led by Sage Intacct at 27%
Expense management	Spend and procurement	0%	17 of 46	0%	4	under 10 labels · led by Ramp at 34%
Business bill pay	Treasury and cash	0%	30 of 69	0%	2	under 10 labels · led by BILL at 35%
Cash application	Receivables and billing	0%	35 of 83	0%	2	under 10 labels · led by HighRadius at 16%
B2B credit management	Receivables and billing	0%	41 of 82	0%	1	under 10 labels · led by Tesorio at 16%
Financial consolidation	Accounting and close	0%	75 of 96	0%	1	under 10 labels · led by Prophix at 19%

Movement

This is the first edition on this tier, so no move can be computed for FreshBooks yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated FreshBooks across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	4	5	0	9
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	2	0	3	5
Perplexity Sonar	0	2	0	1	3
Grok 4.1 Fast	0	3	3	2	8
Mistral Small	0	4	3	1	8
DeepSeek V4 Flash	0	4	10	1	15
Llama 4 Maverick	0	2	4	0	6
Qwen 3.7 Flash	0	7	2	1	10
Kimi K2	1	8	1	1	11
GLM 4.7 FlashX	0	4	3	1	8
MiniMax M2.5	3	5	3	0	11

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct48 labels6

Paraphrase34 labels3

Comparative92 labels11not counted in share

Budget-constrained70 labels2

Scale-constrained19 labels2

Negative62 labels4not counted in share

First choiceAlternativeMentionNegative325 labels in all, every segment counted; 13 of the 28 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“many users recommend established options like FreshBooks, QuickBooks, Wave, or Zoho Invoice” MiniMax M2.5 · Invoicing software · negative prompt · first choice

“Xero at $25/month or FreshBooks at $23/month offer the best value” MiniMax M2.5 · AI accounting assistants · budget prompt · first choice

“Consider: Xero or FreshBooks for a more stable experience” Kimi K2 · Accounting software · negative prompt · first choice

“Best for Time-Based Billing: FreshBooks” MiniMax M2.5 · Invoicing software · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“FreshBooks & Zoho Books: Occasional bank sync failures, slow support responses; generally better-rated but check for your integrations.” Grok 4.1 Fast · Accounting software · negative prompt · soft negative

“users increasingly complain about "feature rot" (removing features in updates), rigid template customization, and rising prices” Qwen 3.7 Flash · Invoicing software · negative prompt · soft negative

“QuickBooks and FreshBooks had vulns in 2024 ... have fewer systemic complaints but verify for your needs” Grok 4.1 Fast · Invoicing software · negative prompt · soft negative

“FreshBooks is a well-liked invoicing software, but you must be careful of its pricing structure.” Gemini 3.5 Flash · Invoicing software · negative prompt · soft negative

Named alongside

The products named in the same answers as FreshBooks, over the 325 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FreshBooks was named but was not.

ProductSame answerTook the first choice insteadHead to head

Xero222 of 32532Not in the top three

Wave189 of 32539Not in the top three

QuickBooks Online177 of 32569Not in the top three

Zoho Books125 of 32526Not in the top three

QuickBooks103 of 32517Not in the top three

Zoho Invoice95 of 32519Not in the top three

BILL63 of 3259Not in the top three

Square Invoices43 of 3250Not in the top three

Sage Intacct30 of 3250Not in the top three

Stripe Invoicing27 of 3250Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named FreshBooks. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 284 of the 325 answers that named FreshBooks and are not a share of its labels.

Domains cited

forbes.com77

nerdwallet.com71

learn.g2.com61

geekflare.com59

worldmetrics.org55

pcmag.com54

softwareadvice.com53

fitsmallbusiness.com48

toolradar.com47

cnbc.com43

568 of the 568 domain citations in answers naming FreshBooks came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-invoicing-software48

geekflare.com/software/best-invoicing-software47

pcmag.com/picks/the-best-small-business-accounting-software44

bookipi.com/bookkeeping/best-invoicing-software39

intuit.com/blog/innovative-thinking/best-ai-accounting-software-tools30

worksbuddy.ai/blogs/best-e-invoice-solutions-for-small-businesses-features-pricing-compari29

mindsprint.com/resources/blogs/e-invoicing-software27

toolradar.com/guides/best-invoicing-software26

Pages are listed as the models cited them.

Names read as FreshBooks

What the judge wrote, as written, with how often. The vendor table decides that these count as FreshBooks; a claim can dispute any of them.

FreshBooks Lite 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when FreshBooks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as FreshBooks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at freshbooks.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.