Every category where a model named QuickBooks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Invoicing software	Receivables and billing	12%	5 of 86	22%	40	accepted challenger
Fixed asset accounting	Accounting and close	2%	16 of 94	67%	6	under 10 labels · led by Sage Fixed Assets at 29%
Accounting software	Accounting and close	0%	38 of 56	43%	14	criticized challenger
ERP systems	Accounting and close	0%	45 of 70	33%	9	under 10 labels · led by Oracle NetSuite at 38%
Accounts payable automation	Spend and procurement	0%	14 of 60	14%	7	under 10 labels · led by Stampli at 19%
Contractor payments	Spend and procurement	0%	74 of 83	67%	3	under 10 labels · led by Deel at 27%

Movement

This is the first edition on this tier, so no move can be computed for QuickBooks yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated QuickBooks across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	4	1	5
GPT-5.4 mini	0	2	0	1	3
Gemini 3.5 Flash	0	2	0	7	9
Perplexity Sonar	2	2	0	2	6
Grok 4.1 Fast	1	2	3	2	8
Mistral Small	0	2	4	1	7
DeepSeek V4 Flash	0	3	1	3	7
Llama 4 Maverick	1	1	3	1	6
Qwen 3.7 Flash	2	0	3	5	10
Kimi K2	2	1	2	1	6
GLM 4.7 FlashX	1	3	2	1	7
MiniMax M2.5	1	3	1	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct41 labels9

Paraphrase49 labels18

Comparative45 labels4not counted in share

Budget-constrained47 labels3

Scale-constrained20 labels1

Negative73 labels9not counted in share

First choiceAlternativeMentionNegative275 labels in all, every segment counted; 31 of the 44 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best For: The all-around standard choice; companies that need robust accounting alongside invoicing... It is the industry leader.” Qwen 3.7 Flash · Invoicing software · paraphrase prompt · first choice

“I'd recommend QuickBooks Online if you want the best all-around fit for invoicing tied to accounting workflows” Perplexity Sonar · Invoicing software · paraphrase prompt · first choice

“I'd recommend QuickBooks Online (specifically the Plus or Advanced plan) as the top online invoicing tool.” Grok 4.1 Fast · Invoicing software · paraphrase prompt · first choice

“I'd recommend Bill.com ... or QuickBooks Online Plus/Advanced if you want a full accounting suite” Kimi K2 · Invoicing software · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“criticizing QuickBooks for being unreliable, buggy, and having poor customer support. Some users recommend avoiding it” Mistral Small · Accounting software · negative prompt · hard negative

“"Spreadsheet ERPs" / Advanced Spreadsheets (e.g., QuickBooks Enterprise Advanced...) accounting software is not an ERP” Qwen 3.7 Flash · ERP systems · negative prompt · hard negative

“You have outgrown the tools used by small businesses (like basic QuickBooks or Tally)” Qwen 3.7 Flash · ERP systems · scale prompt · hard negative

“Do not buy the expensive "Advanced" plan ... cheaper than paying for the expensive "Advanced" tier of QuickBooks just to get their basic fixed asset module.” GLM 4.7 FlashX · Fixed asset accounting · budget prompt · soft negative

Named alongside

The products named in the same answers as QuickBooks, over the 270 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and QuickBooks was named but was not.

ProductSame answerTook the first choice insteadHead to head

Xero162 of 27010Not in the top three

FreshBooks103 of 27013Not in the top three

Wave86 of 2709Not in the top three

Zoho Invoice76 of 27016Not in the top three

Oracle NetSuite59 of 2708Not in the top three

BILL52 of 2707Not in the top three

Sage Intacct48 of 2707Not in the top three

Square Invoices31 of 2700Not in the top three

Acumatica30 of 2702Not in the top three

SAP S/4HANA27 of 2705Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named QuickBooks. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 219 of the 270 answers that named QuickBooks and are not a share of its labels.

Domains cited

forbes.com72

worldmetrics.org63

softwareadvice.com59

capterra.com58

geekflare.com54

gitnux.org50

toolradar.com49

techrepublic.com44

quickbooks.intuit.com39

learn.g2.com37

525 of the 525 domain citations in answers naming QuickBooks came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-invoicing-software49

geekflare.com/software/best-invoicing-software49

bookipi.com/bookkeeping/best-invoicing-software35

gitnux.org/best/b2b-invoicing-software30

capterra.com/fixed-asset-management-software/s/small-businesses24

wifitalents.com/best/b2b-invoicing-software24

sparklayer.io/blog/2025/04/28/b2b-invoicing-best-apps23

softwareadvice.com/accounting/billing-invoicing-software-comparison22

Pages are listed as the models cited them.

Names read as QuickBooks

What the judge wrote, as written, with how often. The vendor table decides that these count as QuickBooks; a claim can dispute any of them.

QuickBooks Online 25QuickBooks Enterprise 10QuickBooks Bill Pay 4QuickBooks Online Advanced 3Intuit QuickBooks 1Intuit/QuickBooks 1QuickBooks (especially QuickBooks Online) 1QuickBooks Advanced 1QuickBooks Enterprise / QuickBooks Online mid-market tools 1QuickBooks Enterprise Advanced 1QuickBooks Free 1QuickBooks Online (Advanced/Enterprise tiers) 1QuickBooks Online (Plus) 1

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when QuickBooks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as QuickBooks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at quickbooks.ninja is approved on the spot, any other address is reviewed by hand.

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