Finance AI Index

Index › Vendors › Tide · September 2026 Edition

1 category · Named, not ranked

Tide

11Judge labels

0First choices

3Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Tide was named 5 times in Business banking, where Mercury led with 20%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business21 of 64

under the label threshold

Mid-market27 of 78

under the label threshold

Enterprise87 of 99

under the label threshold

In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Tide for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business banking	Treasury and cash	0%	27 of 78	20%	5	under 10 labels · led by Mercury at 20%

Movement

This is the first edition on this tier, so no move can be computed for Tide yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Tide across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	2	0	0	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained3 labelsNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Invoicing, accounting tools, cashback, fast setup. | Startups/sole traders.” Grok 4.1 Fast · Business banking · comparative prompt · alternative

“or Tide (joint #3). These have far fewer closure complaints.” DeepSeek V4 Flash · Business banking · negative prompt · alternative

“Starling or Tide for most—apply via app (10 mins).” Grok 4.1 Fast · Business banking · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it is recommended to steer clear of Tide at all costs” Llama 4 Maverick · Business banking · negative prompt · hard negative

Named alongside

The products named in the same answers as Tide, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tide was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bluevine9 of 116Not in the top three

Mercury8 of 111Not in the top three

Chase Business Banking7 of 113Not in the top three

Monzo7 of 111Not in the top three

Novo6 of 113Not in the top three

Starling Bank6 of 112Not in the top three

Relay5 of 110Not in the top three

Axos Bank4 of 110Not in the top three

Barclays4 of 110Not in the top three

NBKC3 of 111Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tide. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 11 of the 11 answers that named Tide and are not a share of its labels.

Domains cited

nerdwallet.com8

finder.com7

found.com6

handelsblatt.com6

wise.com6

airwallex.com5

forbes.com5

bluevine.com4

businessexpert.co.uk4

ethicalconsumer.org4

Fifty-five of the fifty-five domain citations in answers naming Tide came from somebody else's page.

Pages cited

finder.com/uk/business-banking/best-business-accounts6

found.com/resources/business-banking/best-business-bank-accounts-small-business6

handelsblatt.com/geschaeftskonto/vergleich6

finder.com/business-banking5

ethicalconsumer.org/money-finance/shopping-guide/ethical-business-banking4

forbes.com/financial-services/best-business-checking-accounts4

airwallex.com/en-uk/blog/compare-business-bank-accounts3

airwallex.com/en-us/blog/compare-business-bank-accounts3

Pages are listed as the models cited them.

Names read as Tide

What the judge wrote, as written, with how often. The vendor table decides that these count as Tide; a claim can dispute any of them.

Tide (Free) 1Tide Free Business Account 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tide's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tide, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tidely.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.