Index › Planning and analysis › SaaS metrics › Small business › September 2026 Edition

SaaS metrics and analytics for small business buyers

Asked as “SaaS metrics dashboard”, and as “ARR analytics tool”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

ChartMogul

Contested

37% of first choices, contested.

ShowinginAll 41 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

ChartMogul37%ContestedThis page Mid-market

ChartMogul45%Clear leaderStanding →Enterprise

ChartMogul19%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

ChartMogul3%58endorsed leader

ProfitWell Metrics0%42accepted challenger

Databox3%33accepted challenger

Baremetrics15%47accepted challenger

Looker Studio0%23accepted challenger

Mixpanel18%22accepted challenger

Geckoboard7%15accepted challenger

Show the three products at 0%, ordered by negative rate

Amplitude38%16criticized challenger

Metabase10%10accepted challenger

PostHog0%16accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

ChartMogul vs ProfitWell Metrics ChartMogul vs Looker Studio ProfitWell Metrics vs Looker Studio

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

ChartMogul37%

ProfitWell Metrics29%

Databox14%

Baremetrics8%

Looker Studio8%

Mixpanel2%

Geckoboard2%

PostHog0%

Metabase0%

Amplitude0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Baremetrics

15%

7 of 47 labels negative · 6 of 12 models

“Platforms that charge by MRR with steep jumps (e.g., Baremetrics’ Accelerator starting around $49/mo with no true free plan)” GLM 4.7 FlashX, negative prompt

Amplitude

38%

6 of 16 labels negative · 5 of 12 models · 3 hard negative

“Be cautious or avoid these SaaS metrics tools ... Amplitude/Heap "free" starters have strict limits pushing to custom/enterprise plans” Grok 4.1 Fast, negative prompt

Tableau

100%

8 of 8 labels negative · 5 of 12 models · 2 hard negative

“Enterprise BI tools (Tableau, Domo, Looker, Qlik) — **Avoid early on**” DeepSeek V4 Flash, negative prompt

Looker

83%

5 of 6 labels negative · 4 of 12 models · 1 hard negative

“**Skip:** Tableau, Domo, Looker, paid Baremetrics” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 853 links across 245 sites, every framing counted. Ranked by the number of answers carrying the site or page.

designrevision.com

39 answers · 39 citations · 10 models

databox.com

vendor site · Databox34 answers · 51 citations · 11 models

baremetrics.com

vendor site · Baremetrics28 answers · 59 citations · 10 models

getfairview.com

20 answers · 27 citations · 9 models

saasrise.com

14 answers · 14 citations · 8 models

taskade.com

vendor site · Taskade13 answers · 13 citations · 9 models

coefficient.io

vendor site · Coefficient11 answers · 12 citations · 7 models

g2.com

10 answers · 16 citations · 8 models

younium.com

vendor site · Younium10 answers · 10 citations · 8 models

saashero.net

9 answers · 36 citations · 9 models

fastero.com

vendor site · Fastero9 answers · 12 citations · 7 models

klipfolio.com

vendor site · Klipfolio9 answers · 10 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

designrevision.com/blog/saas-reporting-tools

39 answers · 10 models

databox.com/10-analytics-tools-that-help-every-team-member-magically-boost-…

31 answers · 10 models

saasrise.com/blog/saas-metrics-platform-rankings-report

14 answers · 8 models

taskade.com/blog/saas-metrics-dashboard-templates

13 answers · 9 models

coefficient.io/saas-metrics-dashboard-5-best-examples

10 answers · 7 models

getfairview.com/best/kpi-dashboard-for-saas

10 answers · 6 models

baremetrics.com/blog/baremetrics-vs-chartmogul-vs-profitwell

9 answers · 5 models

baremetrics.com/blog/baremetrics-vs-chartmogul-which-is-right-for-your-busi…

9 answers · 4 models

data-mania.com/blog/b2b-saas-dashboard

9 answers · 9 models

dynomapper.com/blog/search-engine-optimization/top-6-saas-analytics-tools-f…

9 answers · 6 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best SaaS metrics dashboard for a small B2B company?”Paraphrase“Which ARR analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top SaaS metrics tools for a small team and how do they differ?”Budget-constrained“What is the best SaaS metrics dashboard for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a SaaS metrics dashboard. What should we look at?”Negative“Which SaaS metrics tools should a small business avoid or be cautious about?”

Claude Haiku 4.5ProfitWell Metrics

Two alternatives

Baremetrics, ChartMogul

ChartMogul, MixpanelChanged

One alternative

HubSpot CRM

Baremetrics, ChartMogul

Three alternatives

Looker Studio, Mixpanel, ProfitWell Metrics

against: AmplitudeLooker Studio

Four alternatives

Databox, Metabase, ProfitWell Metrics, Zoho Analytics

no first choiceagainst: Google Analytics, Heap, Looker, Mixpanel, Qlik, Sigma Computing, Tableau

GPT-5.4 miniChartMogul

Two alternatives

Baremetrics, Geckoboard

ChartMogulHeld

Four alternatives

Baremetrics, ProfitWell Metrics, Salesforce/HubSpot + BI tool, Stripe Dashboard + custom reporting

Baremetrics, ChartMogul

Two alternatives

Amplitude, Mixpanel

Databox

Three alternatives

ChartMogul, Google Sheets, Looker Studio

against: Baremetricsno first choicenothing named

Gemini 3.5 FlashProfitWell Metrics

Four alternatives

Baremetrics, ChartMogul, Databox, PostHog

ChartMogulChanged

Three alternatives

Baremetrics, Chartsy, ProfitWell Metrics

PostHog, ProfitWell Metrics

Three alternatives

Baremetrics, ChartMogul, June

ChartMogul, ProfitWell Metrics

Two alternatives

Google Sheets, Superjoin

against: Stripe BillingChartMogul

Four alternatives

Baremetrics, Chartsy, Databox, ProfitWell / Paddle

against: ChatGPT, Claude, Looker, Snowflake, Tableauagainst: Amplitude, Baremetrics, Braintree, Chargebee, Heap, Looker, Microsoft Power BI, PayPal, Recurly, Tableau, Zuora

Perplexity SonarDatabox

Two alternatives

Baremetrics, ChartMogul

against: Fairview, MaxioChartMogulChanged

Two alternatives

Baremetrics, ProfitWell Metrics

Baremetrics, ChartMogul

Six alternatives

Amplitude, Databox, Looker Studio, Mixpanel, PostHog, ProfitWell / Paddle Metrics

ChartMogul, Databox

Four alternatives

Looker Studio, Metabase, Ploxir, ProfitWell / Paddle Metrics

no first choiceagainst: Google Analytics

Grok 4.1 FastLooker Studio, ProfitWell Metrics

One alternative

Databox

ProfitWell MetricsChanged

Two alternatives

Baremetrics, ChartMogul

ProfitWell Metrics

Three alternatives

Baremetrics, ChartMogul, Databox

against: AmplitudeLooker Studio, ProfitWell Metrics

Four alternatives

ChartMogul, Databox, Mixpanel, PostHog

against: Baremetrics, Geckoboardno first choice

Two alternatives

Baremetrics, ChartMogul

against: Amplitude, Baremetrics, ChartMogul, Heap, Mixpanel

Mistral SmallDatabox, Geckoboard

Two alternatives

Amplitude, Looker Studio

ProfitWell MetricsChangedBaremetrics, ChartMogul

Three alternatives

Databox, Mixpanel, ProfitWell Metrics

ProfitWell Metrics

Three alternatives

ChartMogul, Databox, Taskade Genesis

no first choiceagainst: Mosaic

DeepSeek V4 FlashChartMogul

Three alternatives

Baremetrics, Databox, Geckoboard

against: Microsoft Power BI, TableauChartMogulHeld

One alternative

Baremetrics

against: MaxioChartMogul, ProfitWell Metrics

Four alternatives

Baremetrics, Looker Studio, Mixpanel, PostHog

against: Maxio, Microsoft Power BI, Mosaic, TableauProfitWell Metrics

Four alternatives

ChartMogul, Databox, Geckoboard, Looker Studio

Baremetrics

Three alternatives

ChartMogul, Paddle Retain, ProfitWell Metrics

against: Amplitude, Baremetrics, Databox, Domo, Klipfolio, Looker, Mixpanel, Qlik, Tableau

Llama 4 Maverickno first choiceBaremetricsChanged

One alternative

ChartMogul

no first choiceDatabox

Three alternatives

Baremetrics, ChartMogul, Mixpanel

no first choicenothing named

Qwen 3.7 FlashChartMogul

Four alternatives

Amplitude, Databox, Looker Studio, ProfitWell Metrics

Baremetrics, ChartMogulChanged

One alternative

ProfitWell Metrics

Baremetrics

Four alternatives

ChartMogul, Databox, PostHog, ProfitWell Metrics

against: MixpanelDatabox, Looker Studio

Two alternatives

ChartMogul, ProfitWell Metrics

no first choiceagainst: Google Sheets, Looker, Snowflake, Tableau, dbt

Kimi K2ChartMogul

Three alternatives

Baremetrics, Databox, Looker Studio

ChartMogulHeld

Two alternatives

Baremetrics, Metronome

ProfitWell Metrics

Three alternatives

Baremetrics, ChartMogul, Databox

against: SaaSGridChartMogul, ProfitWell Metrics

Three alternatives

Baremetrics, Looker Studio, Metabase

no first choiceagainst: Baremetrics, ChartMogul

GLM 4.7 FlashXChartMogul, Databox

Five alternatives

Baremetrics, Geckoboard, Mixpanel, PostHog, ProfitWell Metrics

against: Metabase, Microsoft Power BIChartMogul, ProfitWell MetricsChanged

Three alternatives

Baremetrics, Grid, StripeReport

ProfitWell Metrics

Nine alternatives

Baremetrics, ChartMogul, Databox, Geckoboard, Google Analytics, Looker Studio, Mixpanel, PostHog, SaaSGrid

against: AmplitudeProfitWell Metrics

Five alternatives

ChartMogul, Databox, Geckoboard, Looker Studio, PostHog

no first choiceagainst: Baremetrics

MiniMax M2.5ChartMogul, ProfitWell Metrics

Four alternatives

Databox, Geckoboard, Looker Studio, Metabase

against: Apache Superset, TableauBaremetricsChanged

One alternative

ChartMogul

ProfitWell Metrics

Four alternatives

Baremetrics, ChartMogul, Databox, Geckoboard

ProfitWell Metrics

Four alternatives

Baremetrics, ChartMogul, Databox, Mixpanel

no first choiceagainst: Funnel.io, Mention, Totango

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 19:48	yes	9	9 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:06	yes	3	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:10	yes	17	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-17 18:36	yes	20	7 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 18:56	yes	36	22 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 19:09	yes	5	6 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 19:35	yes	17	20 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 20:34	yes	5	3 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:36	yes	5	29 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 17:58	yes	15	35 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:59	yes	17	60 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:56	yes	10	57 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 19:38	yes	9	7 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:52	no	0	4 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 18:20	yes	17	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-17 18:36	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 20:31	yes	40	19 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 19:25	yes	11	9 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 18:46	yes	24	41 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 18:07	yes	5	4 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 19:51	no	0	29 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 18:06	yes	8	20 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 19:24	yes	19	70 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 20:59	yes	7	21 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 20:30	yes	15	14 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 19:33	yes	4	7 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 18:47	yes	18	21 s
Comparative	Perplexity Sonar	`sonar`	2026-09-17 20:53	yes	20	14 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 18:48	yes	24	15 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:08	yes	5	7 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 20:46	yes	19	21 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 19:11	yes	5	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:09	yes	5	30 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 19:11	yes	14	82 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:55	yes	21	41 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 20:50	yes	12	25 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 20:13	yes	9	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 20:26	yes	3	6 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:27	yes	23	22 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-17 20:26	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 21:09	yes	41	18 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 18:47	yes	5	5 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 21:00	yes	17	39 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 20:46	yes	5	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 19:16	yes	5	26 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 19:21	yes	15	24 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:05	yes	8	13 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:30	yes	13	34 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 18:16	no	0	5 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 20:57	no	0	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:46	yes	6	25 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-17 18:37	yes	20	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 19:16	yes	13	14 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:02	no	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 20:22	yes	20	43 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 19:30	yes	5	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:53	yes	5	27 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 20:33	yes	12	25 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 19:30	yes	10	87 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:20	no	0	52 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 17:54	yes	19	10 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:06	yes	5	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 21:56	yes	16	57 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-17 19:58	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 18:41	yes	32	17 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:14	yes	12	9 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 20:17	yes	23	65 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 20:07	yes	5	6 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 20:26	yes	29	113 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 18:40	yes	15	49 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 19:51	yes	28	78 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 18:21	yes	10	37 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Google Looker Studio read as Looker Studio

Google Looker Studio (Data Studio) read as Looker Studio

Google Looker Studio (formerly Data Studio) read as Looker Studio

PowerBI read as Microsoft Power BI

ProfitWell read as ProfitWell Metrics

ProfitWell (Paddle Metrics) read as ProfitWell Metrics

ProfitWell (by Paddle) read as ProfitWell Metrics

ProfitWell (by Stripe) read as ProfitWell Metrics

ProfitWell (now Paddle Retain) read as ProfitWell Metrics

Sigma read as Sigma Computing

Unresolved, counted raw

Funnel.io

GrowthBook

June (June.so)

Kluster

Mention

Paddle / ProfitWell-style metrics

Paddle Retain (formerly ProfitWell Metrics

Ploxir

Porter Metrics

SaaS Dash AI

Salesforce/HubSpot + BI tool

Stripe Dashboard

Stripe Dashboard + Sigma

Stripe Dashboard + custom reporting

Superjoin

Wingify Insights

Zite

Discontinued, still offered

No shut-down product was recommended here.

SaaS metrics and analytics for small business buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in planning and analysis